# Grove-Inspired Yogurt Experiences Onken Recently Held a Yogurt-Themed Fruit Grove Pop-Up in London By Rebecca Byers | Published 2015-08-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/yogurt-marketing References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-onkens-yoghurt-themed-fruit-grove/brands/article/1361592) This yogurt marketing experience from Onken provided an immersive introduction to the brand's new flavors of Greek yogurt. The event was 'BYOS' (bring your own spoon) and took place at a venue located along London's aptly named Greek Street. The event was conceived for Onken by 3 Monkeys Communications. The event was supported by the #GoGreek hashtag and featured a photobooth where attendees could pose with a 6'6" statue of Greek god 'Dairyus.' Guests also donned green leaf crowns and the space featured trees outfitted with hanging tubs of yogurt. Included in the new crop of [Greek yogurt flavors](https://www.trendhunter.com/trends/greek-yogurt-dessert-dip-collection) from Onken are Raspberry and Lemon Daisy, Apple and Cinnamon and Rhubarb and Ginger. The pop-up yogurt marketing event also served three cocktails inspired by the new [Greek yogurt offerings](https://www.trendhunter.com/trends/greek-yogurt-oats-seed-mix). ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 59% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Immersive Experiential Marketing:** Opportunity for businesses to create immersive experiences that engage consumers with their brand and products. - **Social Media Marketing Activations:** Opportunity to leverage social media platforms and hashtags to amplify brand exposure and reach a wider audience. - **Product Flavors Innovation:** Opportunity to develop unique and unconventional flavors to cater to consumer preferences and stand out in the market. ### Who This Affects Most - **Food and Beverage:** Opportunity for food and beverage companies to create memorable experiences and build brand loyalty through immersive marketing events. - **Event Planning:** Opportunity for event planning professionals to collaborate with brands in designing unique and engaging experiences for their target audience. - **Social Media Marketing:** Opportunity for social media marketing agencies to strategize and execute activations that leverage hashtags and user-generated content. ## Related on Trend Hunter - [Athletics-Inspired Greek Yogurt Campaigns](https://www.trendhunter.com/trends/oikos-pros.md) - [Plant-Based Yogurt Pop-Up Shops](https://www.trendhunter.com/trends/alpro-the-house-of-cinnamon-roll.md) - [Nutrition-Driven Yogurt Products](https://www.trendhunter.com/trends/odysea-greek-yogurt.md) - [Minimal Ingredient Yogurt Products](https://www.trendhunter.com/trends/onken-naked-big-pots.md) - [Triple-Layer Matcha Yogurts](https://www.trendhunter.com/trends/strawberry-matcha-yogurt.md) - [Topping-Paired Yogurt Snacks](https://www.trendhunter.com/trends/noosa-mixins.md) - [Plant-Based Yogurt Travel Promotions](https://www.trendhunter.com/trends/biome-onpack-promotion.md) - [On-The-Go Yogurt Ranges](https://www.trendhunter.com/trends/onthego-yogurt.md) - [Health-Conscious Greek Yogurt Treats](https://www.trendhunter.com/trends/greek-style-yoghurt-ice-cream.md)