# Yogurt-Based Gelatos Noosa's Frozen Yogurt Gelato is a New Way to Enjoy Whole Milk Yogurt By Laura McQuarrie | Published 2023-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yogurt-gelato References: [people](https://people.com/people-food-awards-2023-the-66-best-foods-of-the-year-7551004) & [noosayoghurt](https://noosayoghurt.com/product/honey-vanilla-bean-gelato/)  Whole milk yogurt brand [Noosa](https://www.trendhunter.com/trends/noosa-mixins) broke into the frozen dessert category for the first time with the introduction of [frozen yogurt gelato](https://www.trendhunter.com/trends/protein-gelato) that's creamy and [probiotic-packed](https://www.trendhunter.com/trends/joee-greek-yogurt-frozen-dessert-bar). Flavors include Out of This Swirl Lemon Bar Frozen Yoghurt Gelato, as well as Chocolate Fudge and Strawberries & Cream, which offer a new experience of whole milk yogurt. In the 2023 People Magazine Food Awards, Noosa's Out of This Swirl Lemon Bar Frozen Yoghurt Gelato won the Best Frozen Yogurt category. This creamy and smooth flavor is dotted with real vanilla bean and ribbons of wildflower honey, making it an indulgent treat for ice cream lovers who want a healthier take on ice cream that's as decadent as ever. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 83% | Activity: 43% | Freshness: 16% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Frozen Yogurt Gelato:** The introduction of Noosa's frozen yogurt gelato presents an opportunity for other brands to create unique and creamy gelato flavors using whole milk yogurt. - **Probiotic-packed Desserts:** The probiotic-packed nature of Noosa's frozen yogurt gelato opens doors for other dessert brands to develop and promote their own probiotic-infused treats. - **Healthier Indulgence:** Noosa's frozen yogurt gelato offers a healthier alternative to traditional ice cream, calling for other companies to explore the creation of indulgent yet nutritious desserts. ### Industries Being Reshaped - **Frozen Desserts:** The introduction of Noosa's frozen yogurt gelato can disrupt the frozen dessert industry, inspiring other companies to innovate and create unique frozen treats. - **Dairy Products:** Noosa's use of whole milk yogurt in their gelato presents an opportunity for dairy product manufacturers to explore the incorporation of yogurt into other dairy-based products. - **Probiotic Food and Beverages:** The probiotic-packed nature of Noosa's frozen yogurt gelato can inspire the development of more probiotic-infused food and beverage products, expanding the market for healthier options. ## Related on Trend Hunter - [Indulgent Frozen Yogurt Treats](https://www.trendhunter.com/trends/igo-frozen-yogurt.md) - [Frozen Greek Yogurt Mochis](https://www.trendhunter.com/trends/mochi-with-greek-yogurt.md) - [Chocolatier-Inspired Frozen Treats](https://www.trendhunter.com/trends/new-yasso-frozen-greek-yogurt-bars.md) - [Spoonable Frozen Greek Yogurts](https://www.trendhunter.com/trends/yasso-frozen-greek-yogurt.md) - [Dessert-Inspired Frozen Yogurts](https://www.trendhunter.com/trends/yogurtland-strawberries-n-cream.md) - [Health-Conscious Greek Yogurt Treats](https://www.trendhunter.com/trends/greek-style-yoghurt-ice-cream.md) - [Topping-Paired Yogurt Snacks](https://www.trendhunter.com/trends/noosa-mixins.md) - [Better-for-You Frozen Bars](https://www.trendhunter.com/trends/real-fruit-bars.md) - [Greek Frozen Yogurt Pints](https://www.trendhunter.com/trends/greek-frozen-yogurt-pints.md)