# Yogurt Food Trucks Liberte Creates a Fun Out-of-Store Experience That's Great for Summer By Meghan Young | Published 2015-04-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/yogurt-food-truck References: [primemarketing](http://www.primemarketing.ca/realisation/food-truck-en7.html) & [liberteyogurt](http://liberteyogurt.com) Liberte has created a yogurt food truck that takes traditional in-store displays outside for a literal breath of fresh air. A great way to interact with consumers while also capitalizing on a current food fad, this stunt essentially takes note from yogurt's frozen counterpart. After all, [ice cream](https://www.trendhunter.com/trends/nuii-adventure-wagon) and [frozen yogurt](https://www.trendhunter.com/trends/igo-frozen-yogurt) have been on the road for some time now. Yet at the end of the day, the yogurt food truck is a great seasonal display that associate only positive feelings with the brand. By providing samples in this fun way, the experience is not only memorable, but worthy of word-of-mouth promotion. Complete with banners and a large representation of the classic Liberte yogurt cup, people will flock towards the yogurt food truck naturally, which is exactly what the brand wants. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 32% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Related on Trend Hunter - [Frozen Snack Food Trucks](https://www.trendhunter.com/trends/better-than-ice-cream-truck.md) - [Hydration-Branded Ice Cream Trucks](https://www.trendhunter.com/trends/ice-cream-truck-tour.md) - [Mobile Collagen-Branded Trucks](https://www.trendhunter.com/trends/branded-mobile-truck.md) - [Social Good Yogurt Lines](https://www.trendhunter.com/trends/yogurtland-2.md) - [Community-Focused Yogurt Activations](https://www.trendhunter.com/trends/showyohope-campaign.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Patriotic Summertime Yogurt Snacks](https://www.trendhunter.com/trends/chobani-yogurt-products.md) - [Stretchy Yogurt Bowls](https://www.trendhunter.com/trends/stretchy-yogurt.md) - [Indulgent Frozen Yogurt Treats](https://www.trendhunter.com/trends/igo-frozen-yogurt.md)