# Happiness-Themed Yogurt Experiences Onken Yoghurt Launched 'The Haus of Inner Happiness' Pop-Up By Grace Mahas | Published 2019-07-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/yogurt-experience References: [brandingforum.org](https://brandingforum.org/advertising/onken-open-pop-up-joshlondon/) & [onken](http://www.onken.co.uk/?sese) Yogurt brand [Onken](https://www.trendhunter.com/trends/onken-greek-style-natural-set) is launching a one-day happiness-themed yogurt experience, aptly named ‘The Haus of Inner Happiness.’ The pop-up is part of the brand's new 'Feed Your Inner Happiness' campaign and will feature the brand's newest flavors. The sensory-themed event is an [immersive experience](https://www.trendhunter.com/trends/cafe-gourmand) that will trigger your sight, smell, and taste senses. The Haus of Inner Happiness event begins with a vibrant and colorful tunnel that leads to a sunshine-themed room. The room includes a "fruity swing set" that's set in a strawberry field, a chance for visitors to test their sense of smell through at an aroma station, and a tasting bar with all of Oken's decadent new [yogurt flavors](https://www.trendhunter.com/trends/nomadic-yogurt-oat-clusters). The free pop-up event will take place on Thursday, July 18th, and is located at Great Newport Street, London. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 37% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Sensory-themed Experiences:** Creating immersive experiences that engage multiple senses to enhance customer satisfaction and brand loyalty. - **Happiness-centric Marketing:** Using happiness as a central theme in marketing campaigns to appeal to consumers' emotional well-being and promote positive brand associations. - **Flavor Innovation:** Continuing to develop and launch new and decadent flavors to cater to consumers' evolving taste preferences and drive product differentiation. ### Industries Being Reshaped - **Food and Beverage:** Integrating sensory-themed experiences and happiness-centric marketing into the food and beverage industry to enhance customer engagement and promote brand loyalty. - **Hospitality and Events:** Creating unique and immersive experiences within the hospitality and events industry to attract and retain customers, while strengthening brand perception and driving revenue growth. - **Health and Wellness:** Leveraging happiness-centric marketing and flavor innovation within the health and wellness industry to position products as a source of happiness and satisfaction, appealing to consumers seeking holistic well-being. ## Related on Trend Hunter - [Sporty Ice Cream-Themed Activations](https://www.trendhunter.com/trends/hagendazs-flavour-club.md) - [Custom-Made Snacks](https://www.trendhunter.com/trends/sensory-snack-experience.md) - [Interactive Illustrative Refreshment Pop-Ups](https://www.trendhunter.com/trends/a-touch-of-colour-popup.md) - [Mood-Boosting Cafe Pop-Ups](https://www.trendhunter.com/trends/skittles-house-of-joy.md) - [Immersive Mint Pop-Ups](https://www.trendhunter.com/trends/the-tic-tac-experience.md) - [Indulgent Beauty Pop-Ups](https://www.trendhunter.com/trends/pout-preserve-lip-treatment.md) - [Bakery-Style Bodycare Pop-Ups](https://www.trendhunter.com/trends/joy-bakehouse.md) - [Multisensory Dairy-Free Pop-Ups](https://www.trendhunter.com/trends/the-pint-of-no-return.md) - [Community-Focused Yogurt Activations](https://www.trendhunter.com/trends/showyohope-campaign.md)