# Refreshing Yogurt Drinks 'Drink Chobani' is an On-the-Go Way to Enjoy the Brand's Yogurt Snacks By Laura McQuarrie | Published 2016-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yogurt-drinks References: [prnewswire](http://www.prnewswire.com/news-releases/chobani-launches-dips-and-drinks-first-of-their-kind-products-that-move-into-new-areas-of-the-supermarket-and-drive-yogurt-consumption-throughout-the-day-300234155.html) & [chobani](http://www.chobani.com/products) [Chobani](https://www.trendhunter.com/trends/chobani-creations) has become well-known and loved for its assortment of thick and creamy yogurt drinks, but now the brand is offering a new way for its fans to indulge. 'Drink Chobani' is a whole new category for the yogurt brand. This new range of drinks is made up of [smooth and simple flavors](https://www.trendhunter.com/trends/bulgaria-drinkable-yogurt-salt-lemon) like Mixed Berry, Mango, Strawberry Banana, as well as the particularly interesting Apple Cucumber Spinach. Alongside its Drink Chobani beverage, Chobani also announced an all-new range of [savory Meze Dips](https://www.trendhunter.com/trends/greek-yogurt-dessert-dip-collection). As the rise of healthy cold-pressed juices, flavored water and nut milks are taking the spotlight away from dairy products, brands like Chobani are responding to the competition by creating smaller single-serve packages and portions that are easily consumed outside of the home. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 10% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Healthy Beverage Alternatives:** The rise of cold-pressed juices, flavored water, and nut milks is creating opportunities for brands to innovate and offer healthier beverage options as alternatives to traditional dairy products. - **Single-serve Packaging:** As consumers increasingly seek convenience and on-the-go options, there is a disruption opportunity for brands to create smaller single-serve packages and portions for easy consumption outside of the home. - **Savory Dips:** Chobani's introduction of savory Meze Dips taps into the trend of expanding yogurt products into new flavors and applications. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore new opportunities in developing and marketing healthy beverage alternatives to cater to health-conscious consumers. - **Packaging:** The packaging industry can seize the opportunity to design and manufacture innovative, eco-friendly single-serve packaging solutions that cater to the growing demand for on-the-go consumption. - **Dairy and Yogurt:** The dairy and yogurt industry can disrupt traditional offerings by exploring new flavors and applications such as Chobani's introduction of savory Meze Dips. ## Related on Trend Hunter - [Dessert-Inspired Greek Yogurts](https://www.trendhunter.com/trends/chobani-creations.md) - [Pumpkin Spice Yogurt Drinks](https://www.trendhunter.com/trends/chobani-pumpkin-spice-greek-yogurt-drink.md) - [Patriotic Summertime Yogurt Snacks](https://www.trendhunter.com/trends/chobani-yogurt-products.md) - [Lifestyle-Conscious Dairy Products](https://www.trendhunter.com/trends/chobani-products.md) - [On-The-Go Yogurt Ranges](https://www.trendhunter.com/trends/onthego-yogurt.md) - [On-the-Go Yogurt Drinks](https://www.trendhunter.com/trends/yoplait-yop.md) - [Protein-Rich Greek Yogurt Ranges](https://www.trendhunter.com/trends/chobani-high-protein.md) - [Autumn-Ready Pumpkin Beverages](https://www.trendhunter.com/trends/fall-flavored-products.md) - [Instant Yogurt Smoothies](https://www.trendhunter.com/trends/yogoody.md)