# Greek Yogurt Drinks This Powerful Yogurt Drink is Made with a Greek Yogurt Base By Laura McQuarrie | Published 2014-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yogurt-drink References: [dairyfoods](http://www.dairyfoods.com/articles/90794-powerful-yogurts-new-high-protein-drink-with-greek-yogurt) & [powerful.yt](http://www.powerful.yt/products.php) The yogurt drink is really nothing new to the food world, but Powerful Yogurt's Protein Drinks do offer a new take on the concept with a base of Greek yogurt. Over the last couple of years, Greek yogurt has seen a huge surge in popularity thanks to its high protein content and a range of benefits that support the bones, heart and healthy body weights. The Greek-yogurt based drinks come in 12 oz. ready-to-drink bottles, containing a total of [20 grams of natural protein](https://www.trendhunter.com/trends/yogurt-granola-pots), about three grams of fat and only about 11 grams of sugar. As far as taste goes, the [high-protein drink](https://www.trendhunter.com/trends/fullprotein) comes in four tempting dessert flavors like Chocolate & Ginger, Vanilla & Maple, Cherry & Almond, as well as Peanut Butter. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 54% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **High-protein Yogurt Drinks:** Opportunity to create innovative yogurt drinks with high protein content. - **Greek Yogurt Boom:** Potential for developing new products and flavors using Greek yogurt as the base. - **Healthy Dessert Alternatives:** Disruptive opportunity to offer guilt-free dessert flavors in yogurt drinks. ### Industries Being Reshaped - **Food and Beverage:** Innovations in yogurt drinks can drive growth in the food and beverage industry. - **Health and Wellness:** Greek yogurt's popularity presents opportunities for health and wellness companies to create nutritious products. - **Dairy Industry:** Disruptive innovation in yogurt drinks can drive growth and innovation within the dairy industry. ## Related on Trend Hunter - [High-Protein Yogurt Cups](https://www.trendhunter.com/trends/yoplait.md) - [High-Protein Yogurt Snacks](https://www.trendhunter.com/trends/highprotein-yogurt.md) - [Nutrient-Dense Yogurt Products](https://www.trendhunter.com/trends/nomadic-power-pots.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [Protein-Packed Kids Yogurts](https://www.trendhunter.com/trends/yoplait-gogurt-protein.md) - [High-Protein Yogurt Lines](https://www.trendhunter.com/trends/oikos-pro-highprotein.md) - [Spoonable Frozen Greek Yogurts](https://www.trendhunter.com/trends/yasso-frozen-greek-yogurt.md) - [Greek Yogurt Protein Pots](https://www.trendhunter.com/trends/yeo-valley-organic-protein-snack-pots.md) - [High-Protein Probiotic Yogurts](https://www.trendhunter.com/trends/sourmilk.md)