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# Bold Yogurt Displays
Yoplait Singles Out Natural Ingredients with Strawberry Signage

By Meghan Young | Published 2015-03-11 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/yogurt-display
References: [vividbrand.asia](http://vividbrand.asia/tag/inspiring-pos/) & [yoplait](http://www.yoplait.com)

[Yoplait](https://www.trendhunter.com/trends/yoplait-yop) has created a bold yogurt display that focuses on ingredients the brand knows consumers are concerned with. Not only is the refrigerated stall fitted with Yoplait's logo, it features a huge replica of the package on top while [strawberry signage](https://www.trendhunter.com/trends/strawberry-protein-yog) hangs from the ceiling around it. Tastefully decorated, the yogurt display shows just how [fresh and healthy](https://www.trendhunter.com/trends/onken-naked-big-pots) this option truly is.

Of course, the strawberry signs also act as a beacon to the yogurt display. In perfect view from all aisles, people will be drawn to Yoplait like moths to a flame. It doesn't hurt that there is nothing more to the yogurt display than that. This ensures the product itself isn't overwhelmed and overlooked.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 75% | Activity: 79% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What Makes This Trend Stand Out

- **Bold-displays:** Creating visually striking displays that emphasize key product features or ingredients can capture consumer attention and drive sales.
- **Ingredient-focused-marketing:** Highlighting natural and healthy ingredients can appeal to consumers who prioritize transparency and quality in their food choices.
- **Strategic-positioning:** Placing displays in high-traffic areas and making them easily visible from multiple angles can increase the likelihood of attracting customers and driving product awareness.

### Sectors Adopting This

- **Food-retail:** Bold displays and ingredient-focused marketing strategies can be effective for food retailers aiming to showcase their products' unique qualities and standing out in a crowded market.
- **Grocery:** Strategic positioning of displays can benefit grocery stores by drawing attention to specific products and increasing impulse purchases.
- **Health-food:** Highlighting natural and healthy ingredients through visually appealing displays can cater to the growing demand for health-conscious food options in the market.

## Related on Trend Hunter

- [On-the-Go Yogurt Drinks](https://www.trendhunter.com/trends/yoplait-yop.md)
- [Triple-Layer Matcha Yogurts](https://www.trendhunter.com/trends/strawberry-matcha-yogurt.md)
- [Summery French-Style Yogurts](https://www.trendhunter.com/trends/strawberry-lemon-oui.md)
- [Dessert-Inspired Frozen Yogurts](https://www.trendhunter.com/trends/yogurtland-strawberries-n-cream.md)
- [Frozen Flavored Yogurt Barks](https://www.trendhunter.com/trends/frozen-yogurt-bark-yogost.md)
- [Adult-Targeted Icelandic Yogurts](https://www.trendhunter.com/trends/yoplait-skyr.md)
- [Retailer-Backed Yogurt Lines](https://www.trendhunter.com/trends/awg-brands.md)
- [Product Packaging Updates](https://www.trendhunter.com/trends/cocoyo-packaging.md)
- [High-Protein Yogurt Cups](https://www.trendhunter.com/trends/yoplait.md)
