# Eco-Minded Yogurt Packaging This Yogurt Cup Packaging Has 20% Less Material By Michael Hemsworth | Published 2021-04-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/yogurt-cup-packaging References: [packagingeurope](https://packagingeurope.com/greiner-packaging-making-strides-toward-reducing-material-usage/) & [greiner-gpi](https://www.greiner-gpi.com/en) This new yogurt cup packaging has been created by [Greiner Packaging](https://www.trendhunter.com/trends/resealable-lid-packaging) for Ennstal Milch to offer the dairy brand with a more eco-focused way to contain its products. The lightweight cup is achieved using 20% less material without having any impact on its ability to function in the same way as the original. The cup is also 100% recyclable to help the brand keep a focus on its [sustainability commitments](https://www.trendhunter.com/trends/prsident-butter-with-sea-salt-crystals) going into the future. Key Account and IML Category Manager at Greiner Packaging Philipp Maurer spoke on the new yogurt cup packaging saying, "The new, lighter-weight IML cup for Greek yogurt is a great example of Greiner Packaging’s dedication to reducing material usage and the weight and carbon savings that come with it. The fact that we also make products from renewable materials on request, which in turn are 100% recyclable, is completely in line with our sustainable mindset and our mission to actively advance the transition to a circular economy.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 53% | Activity: 20% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-focused Packaging:** Opportunity to develop more eco-focused packaging solutions that use less material and are 100% recyclable. - **Lightweight Packaging:** Opportunity to create lightweight packaging that functions just as effectively, while reducing material usage and carbon emissions. - **Circular Economy:** Opportunity for companies to actively advance the transition to a circular economy by using eco-minded packaging solutions that are 100% recyclable. ### Sectors Adopting This - **Packaging Industry:** Opportunity for packaging companies to innovate by developing new eco-focused and lightweight packaging solutions. - **Food and Beverage Industry:** Opportunity for the food and beverage industry to adopt more sustainable packaging solutions and reduce their carbon footprint. - **Sustainability Consulting Industry:** Opportunity for sustainability consulting firms to help companies implement and achieve their sustainability commitments through the adoption of eco-minded packaging solutions. ## Related on Trend Hunter - [Low-Plastic Dairy Packaging](https://www.trendhunter.com/trends/resealable-lid-packaging.md) - [Eco Single-Serving Dairy Packaging](https://www.trendhunter.com/trends/valio-profeel-quark-products.md) - [Natural Yogurt Jars](https://www.trendhunter.com/trends/danone-yogurt-jar.md) - [Recycled Cream Pot Packaging](https://www.trendhunter.com/trends/cream-pot-packaging.md) - [Paper-Based Yogurt Cups](https://www.trendhunter.com/trends/singleserve-oatmilk-yogurt.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Recyclable Yogurt Drink Packaging](https://www.trendhunter.com/trends/yop-bottles.md) - [Sustainably Packaged Greek Yogurts](https://www.trendhunter.com/trends/probiotic-strained-yogurt.md) - [Recyclable Cereal Packaging Cups](https://www.trendhunter.com/trends/greiner-k3-r100.md)