# Full-Fat Yogurt Beverages Dreaming Cow Creamery's LUSH Sneaks in Servings of Vegetables By Laura McQuarrie | Published 2017-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yogurt-beverages References: [globenewswire](https://globenewswire.com/news-release/2017/03/06/931738/0/en/Dreaming-Cow-Launches-New-Product-Line-LUSH-The-First-Yogurt-Drink-With-A-Full-Serving-of-Vegetables.html) & [dreamingcow](http://www.dreamingcow.com/) Dreaming Cow Creamery recently introduced a new line of yogurt beverages, which are made with grass-fed, [pasture-raised yogurt](https://www.trendhunter.com/trends/pasture-raised). While there are tons of [drinkable yogurts](https://www.trendhunter.com/trends/oikos-fusion) on the market, [LUSH](https://www.trendhunter.com/trends/lilk) sets itself apart by including one full serving of vegetables in flavors like Strawberry, Raspberry, Purple Carrot & Beet and Peach, Ginger, Pumpkin & Carrot. These full-fat yogurt drinks are rich sources of antioxidants, vitamins, iron, calcium and provide between 11 to 13 grams of protein per bottle. Dreaming Cow Creamery's LUSH yogurt beverages are made entirely with only 100% natural ingredients. These new yogurt drinks offer a quick and easy way for consumers of all ages to up their intake of fats, fruits and vegetables on the go. Dreaming Cow Creamery sets itself apart as the only national yogurt brand that exclusively sources its whole milk from its family-owned dairy farms, which are committed to sustainability and treating cows humanely. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 96% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Full-fat Yogurt Beverages with Added Vegetables:** Disruptive innovation opportunity: Explore the development of more convenient and nutritious yogurt beverages that incorporate servings of vegetables. - **Grass-fed and Pasture-raised Yogurt:** Disruptive innovation opportunity: Investigate the potential for creating a market for yogurt products made from grass-fed, pasture-raised yogurt. - **100% Natural Ingredients in Yogurt Beverages:** Disruptive innovation opportunity: Apply the concept of using only natural ingredients to other beverage categories, providing a healthier alternative to traditional options. ### Industries Being Reshaped - **Dairy Industry:** Disruptive innovation opportunity: Introduce new dairy products that cater to the growing consumer demand for healthier alternatives and sustainable sourcing. - **Beverage Industry:** Disruptive innovation opportunity: Develop innovative beverage options that offer a convenient and nutritious way for consumers to incorporate more fruits, vegetables, and natural ingredients in their diets. - **Health and Wellness Industry:** Disruptive innovation opportunity: Create products that align with the increasing consumer focus on health and wellness, providing convenient and enjoyable ways to boost nutrient intake. ## Related on Trend Hunter - [Drinkable Vitamin-Packed Yogurts](https://www.trendhunter.com/trends/petits-filous-vitamin-rich.md) - [Veggie-Rich Yogurt Smoothies](https://www.trendhunter.com/trends/clover-the-rainbow.md) - [High-Protein Yogurt Snacks](https://www.trendhunter.com/trends/highprotein-yogurt.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [Vegan-Friendly Yogurt Pouches](https://www.trendhunter.com/trends/forager-project.md) - [On-The-Go Yogurt Ranges](https://www.trendhunter.com/trends/onthego-yogurt.md) - [Citrusy Probiotic Coconut Yogurts](https://www.trendhunter.com/trends/coconut-cult-yogurts.md) - [Botanical Vegan Yogurts](https://www.trendhunter.com/trends/so-delicious-yogurt-alternatives-with-botanical-extracts.md) - [Nutrition-Driven Yogurt Products](https://www.trendhunter.com/trends/odysea-greek-yogurt.md)