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# Probiotic Yogurt Bars
Each Chilled GoodBe Snack Bar Contains One Billion CFUs of Probiotics

By Laura McQuarrie | Published 2019-03-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/yogurt-bars
References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/13432-nestle-tests-new-ideas-at-natural-products-expo-west) & [goodbe](https://www.goodbe.com/)

Like many yogurt bars, GoodBe products are made with fruits oats and nuts, but these bars are packed with [probiotics to support the immune system](https://www.trendhunter.com/trends/probiotic-protein-bar) and are sold in the refrigerated section of stores to preserve freshness. These chilled bars feature a prominent layer of yogurt filling in the middle of the granola, which is also pleasing in terms of taste and texture.

The GoodBe yogurt bars are offered in simple Vanilla, Blueberry and Strawberry flavors, with each bar containing a [billion CFUs of probiotics](https://www.trendhunter.com/trends/activia), which help to bolster the gut with stronger, healthier bacteria.

The role that the gut plays in one's overall health has been revealed as complex and far-reaching beyond just the immune system—a well-balanced digestive system has also been linked to heart and brain health, improved moods and high-quality sleep.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 62% | Activity: 51% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Probiotic-filled Snacks:** Opportunity for creating innovative snacks that are not only delicious but also provide a boost to the immune system with probiotics.
- **Refrigerated Snack Market:** Potential for disruption by introducing new chilled snacks that offer health benefits and preservation of freshness.
- **Gut Health Awareness:** Opportunity to develop products and services that promote and improve gut health, considering its impact on overall well-being.

### Where This Applies

- **Food and Beverage:** Opportunity for food and beverage companies to create new probiotic snack products targeting health-conscious consumers.
- **Snack Manufacturing:** Disruptive opportunities in the production of refrigerated snack bars, combining convenience and health benefits.
- **Health and Wellness:** Potential for developing gut health products and services that cater to the growing awareness and demand for holistic well-being.

## Related on Trend Hunter

- [Snackable Kefir Bars](https://www.trendhunter.com/trends/milino-kefir-creme-snack.md)
- [Freeze-Dried Yogurt Bites](https://www.trendhunter.com/trends/freeze-dried-yogurt-bites.md)
- [Probiotic Chocolate Bars](https://www.trendhunter.com/trends/chocolate-with-probiotics.md)
- [Multi-Benefit Probiotic Yogurts](https://www.trendhunter.com/trends/probiotic-yogurts.md)
- [Probiotic-Rich Immunity Supplement Drinks](https://www.trendhunter.com/trends/goodbelly-immune-support.md)
- [Probiotic-Enriched Frozen Yogurts](https://www.trendhunter.com/trends/mixmi-froyo.md)
- [Health-Conscious Probiotic Protein Bars](https://www.trendhunter.com/trends/probiotic-protein-bar.md)
- [Low-Sugar Frozen Yogurt Bars](https://www.trendhunter.com/trends/enlightened-greek-yogurt-bars.md)
- [Chilled Oat Snack Bars](https://www.trendhunter.com/trends/yogurt-oat-bar.md)