# Yogurt-Enhanced Oatmeal Cups Chobani's Protein-Rich Cups Combine Greek Yogurt and Oatmeal By Laura McQuarrie | Published 2020-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yogurt-and-oatmeal References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4171-a-year-in-yogurt-innovation) & [chobani](https://www.chobani.com/products/oatmeal/) While oats are satiating, [Greek yogurt](https://www.trendhunter.com/trends/yasso-frozen-greek-yogurt) comes packed with protein and [Chobani's](https://www.trendhunter.com/trends/chobani-high-protein) yogurt and oatmeal cups combine the benefits of both. The gluten-free Chobani Greek Yogurt with Oatmeal cups come in 5.3-ounce single-serve sizes that share four grams of fiber and 10 grams of protein. The grab-and-go cups have the potential to make either a great breakfast or a snack that can be enjoyed in flavors like Blueberry Greek Yogurt with Maple Oatmeal or Apple Spice Greek Yogurt with Brown Sugar Oatmeal. The all-natural cups reinvent familiar yogurt formats, as the Greek Yogurts feature "[oatmeal on the bottom](https://www.trendhunter.com/trends/yeo-valley-organic-little-yeos)" in place of fruit. As seen in varieties like Banana with Maple Oatmeal, the cups are filled with just a few simple ingredients like cultured low-fat milk, whole-grain oats and fruit and vegetable juice concentrate for color. Image Credit: Chobani ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 44% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Protein-rich Yogurt:** There is a disruptive innovation opportunity in creating protein-rich yogurt products that combine the health benefits of yogurt and protein. - **Convenient Grab-and-go Snacks:** The market for convenient grab-and-go snacks like yogurt and oatmeal cups is growing, presenting opportunities for innovative packaging and flavor combinations. - **Reinventing Yogurt Formats:** There is potential for disruptive innovation in reinventing traditional yogurt formats by introducing new ingredients and product combinations like yogurt with oatmeal. ### Sectors Adopting This - **Yogurt Manufacturing:** Yogurt manufacturers can explore the development of protein-rich yogurt products that appeal to health-conscious consumers. - **Convenience Food Packaging:** The convenience food packaging industry can capitalize on the growing demand for grab-and-go snacks by designing innovative and reusable packaging for yogurt and oatmeal cups. - **Food Product Development:** Food product development companies can focus on reinventing yogurt formats by incorporating new ingredients and experimenting with different flavor combinations. ## Related on Trend Hunter - [High-Protein Yogurt Cups](https://www.trendhunter.com/trends/yoplait.md) - [Protein-Rich Greek Yogurt Ranges](https://www.trendhunter.com/trends/chobani-high-protein.md) - [All-in-One Protein-Rich Yogurt Pots](https://www.trendhunter.com/trends/yogurt-granola-pots.md) - [Protein-Packed Overnight Oats](https://www.trendhunter.com/trends/mush-protein-overnight-oats.md) - [Loaded Greek Yogurt Cups](https://www.trendhunter.com/trends/greek-yogurt-oats-seed-mix.md) - [Protein Overnight Oats](https://www.trendhunter.com/trends/kodiak-overnight-oats.md) - [Greek Yogurt Protein Pots](https://www.trendhunter.com/trends/yeo-valley-organic-protein-snack-pots.md) - [Plant-Based Overnight Oats](https://www.trendhunter.com/trends/cocojune.md) - [Freeze-Dried Yogurt Bites](https://www.trendhunter.com/trends/freeze-dried-yogurt-bites.md)