# On-the-Go Drink Displays Yogos Markets the Convenience of Its Refreshment Through Bold End Caps By Meghan Young | Published 2015-04-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/yogos References: [behance.net](https://www.behance.net/gallery/16459617/PUNTAS-DE-GONDOLA) In-store displays are often regarded as big and bold for the sole purpose of gaining as much attention as possible; enter the Yogos end caps. Complete with a mini fridge to serve cold [yogurt drink options](https://www.trendhunter.com/trends/yop-bottles), the Yogos display markets the convenience of this [on-the-go refreshment](https://www.trendhunter.com/trends/onthego-yogurt) in a simple yet clever way. By positioning these particular products on the end of aisles, people can easily grab them as they make their way to check out. Designed by Leonardo Padilla, who is based in Bogotá, Colombia, the Yogos end caps focus on the bright red of the packaging's aesthetic. This [vibrant color stands out](https://www.trendhunter.com/trends/fruit-bliss) easily. Complete with a larger representation of the Yogus drink itself, consumers will not be able to mistake what they are looking at. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **On-the-go Displays:** Creating displays that promote easy and convenient access to products. - **Bold Aesthetics:** Using bright and eye-catching colors and designs to draw attention to products. - **Mini-fridge Integration:** Incorporating small refrigerators into in-store displays to make perishable products more accessible. ### Sectors Adopting This - **Retail:** Retailers can use Yogos' example to create in-store displays that attract customers and promote on-the-go options. - **Food and Beverage:** Companies in the food and beverage industry can utilize Yogos' mini-fridge integration to create more accessible displays for perishable products. - **Product Packaging:** Product packaging companies can incorporate eye-catching designs, such as Yogos' bright red aesthetic, to help their clients' products stand out on shelves. ## Related on Trend Hunter - [Attention-Grabbing On-Shelf Displays](https://www.trendhunter.com/trends/mr-muscle.md) - [On-the-Go Yogurt Drinks](https://www.trendhunter.com/trends/yoplait-yop.md) - [Convenient Frozen Yogurt Tubes](https://www.trendhunter.com/trends/frubes-freeze-em-pack.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Kid-Focused Packaging Updates](https://www.trendhunter.com/trends/frubes-relaunch.md) - [Instant Yogurt Smoothies](https://www.trendhunter.com/trends/yogoody.md) - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md) - [On-The-Go Yogurt Ranges](https://www.trendhunter.com/trends/onthego-yogurt.md)