<!-- canonical: https://www.trendhunter.com/trends/yogoaty -->
<!-- robots: noindex -->

# Oat-Filled Yogurt Pouches
YogOaty is a Single-Serve Pouch Marketed Towards Parents

By Mishal Omar | Published 2017-04-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/yogoaty
References: [packagingnews](http://www.packagingnews.co.uk/design/new-packs/shaken-udder-launches-yogoaty-high-protein-yoghurt-pouches-06-04-2017)

The healthy brand Shaken Udder, mostly known for its nutritious milkshakes, is now offering YogOaty pouches that contain a variety of healthy ingredients.

The pouches come in three different flavors including a Mega Mango & Peach, a Smashing Strawberry & Banana, and an Awesome Apricot and Vanilla. The attention-grabbing names work to ensure that consumers are aware of the product's target demographic. Along with fruit and yogurt, the YogOaty pouches [contain oats](https://www.trendhunter.com/trends/fazer-aito-smooth),feature only natural ingredients and have no added sugar. The playful imagery of the brand's logo is featured front-and-center on the pouches, and works to grab the attention of parents of young children.

The YogOaty pouches are a nutritious and [portable snack](https://www.trendhunter.com/trends/too-good-co-pouches) that can be easily packed in children's lunchboxes, or consumed on-the-go.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 25% | Activity: 25% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Healthy Snack Pouches:** Disruptive innovation opportunity: Explore new flavors and ingredients that cater to health-conscious consumers.
- **Convenient On-the-go Snacking:** Disruptive innovation opportunity: Develop packaging and product designs that are attractive to parents and easy for children to consume.
- **Natural and Nutritious Foods:** Disruptive innovation opportunity: Create more product options that prioritize natural ingredients and have no added sugar.

### Industries Being Reshaped

- **Food and Beverage:** Disruptive innovation opportunity: Collaborate with nutritionists and dietitians to develop healthier food options for consumers.
- **Children's Snacks:** Disruptive innovation opportunity: Design snacks specifically targeted towards children that meet nutritional requirements.
- **Packaging and Branding:** Disruptive innovation opportunity: Innovate creative and eye-catching packaging solutions that appeal to parents and children.

## Related on Trend Hunter

- [Oat-Blended Yogurt Pots](https://www.trendhunter.com/trends/yeo-valley-organic-little-yeos.md)
- [Oat-Based Yogurt Drinks](https://www.trendhunter.com/trends/beyond-moo.md)
- [On-The-Go Yogurt Ranges](https://www.trendhunter.com/trends/onthego-yogurt.md)
- [Snackable Gut-Friendly Shakes](https://www.trendhunter.com/trends/oat-shaker.md)
- [Yogurt-Based Protein Oat Snacks](https://www.trendhunter.com/trends/nomadic-power-oats.md)
- [Adult-Targeted Yogurt Pouches](https://www.trendhunter.com/trends/protein-packs.md)
- [Functional Flavorful Yogurt Pouches](https://www.trendhunter.com/trends/yoghurt-pouch.md)
- [Blended Fruity Oat Snacks](https://www.trendhunter.com/trends/oaty-smooshies.md)
- [Dairy-Free Kids Yogurt Pouches](https://www.trendhunter.com/trends/cashewmilk-yogurt-pouches.md)