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# Midas Touch Copiers
Yogi Proctor Creates an Office Machine Worth Its Weight in Gold

By Deborah Kim | Published 2011-07-24 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/yogi-proctor
References: [howiwastetime.wordpress](http://howiwastetime.wordpress.com/2011/07/21/kanyes-copy-machine/) & [yogiproctor](http://yogiproctor.com/)

This extravagant photocopier by Yogi Proctor brings elegance and abundance into office supplies. The artist gold-painted a [Canon](https://www.trendhunter.com/trends/maxify) 2011 copier, adding features like a [neon light that moves](https://www.trendhunter.com/trends/la-machine) as if to mimic the action of functionality; unfortunately, the copier isn't a functional one. Yogi Proctor explained that his influence for his latest collection, entitled Canon, came from his belief that "Making copies is a beautiful thing. Everyone makes copies in their own unique way."

I'm not sure what practical use a gold copier would have in an office environment or elsewhere, but if Canon ever marketed a luxurious office machine like this one, I would be tempted to purchase it. The reflectiveness of the gold makes it undeniably gaudy yet still sleek and desirable.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 32% | Activity: 48% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Luxurious Office Equipment:** Opportunity to disrupt the office equipment market by offering high-end, luxurious versions of everyday office supplies.
- **Artistic Office Décor:** Disruptive opportunity to create artistically designed office equipment that enhances the aesthetic appeal of workspaces.
- **Functional Art:** Opportunity to combine functionality with artistry to create unique and visually appealing office machines.

### Who This Affects Most

- **Office Equipment:** Disruptive innovation potential for manufacturers to create premium office equipment designs that appeal to style-conscious professionals.
- **Art and Design:** Opportunity for artists and designers to collaborate with office equipment manufacturers to create visually striking and functional products.
- **Interior Design:** Disruptive potential for interior design professionals to incorporate artistically designed office equipment as part of their overall aesthetic vision for workspaces.

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