# Floral Mascara Wands Eyeko's 'Yoga Waterproof Mascara' Applicator Was Inspired by the Lotus Flower By Laura McQuarrie | Published 2018-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yoga-waterproof-mascara References: [eyeko](https://www.eyeko.com/eyeko-yoga-waterproof-mascara) Eyeko recently added to its collection of [eye products](https://www.trendhunter.com/trends/eye-makeup-product) with the Yoga Waterproof Mascara, which boasts an innovative applicator design. As depicted on the product packaging, the shape of the mascara brush tip draws inspiration from the shape of a lotus flower; this shape allows the brush to catch shorter lashes with the straight tip and create [volume and curls](https://www.trendhunter.com/trends/affordable-curling-mascara) with the dense, bulbous part. The waterproof mascara sets itself apart from many others as it boasts a [conditioning formula with ceramide and collagen](https://www.trendhunter.com/trends/urban-decay-tube-job-tubing-mascara) to prevent brittle, uncomfortable lashes. The formula also includes matcha green tea, Vitamin E and extracts from a variety of different berries. During the rise of athleisure, as well as the emergence of workout-specific cosmetics, Eyeko released a Sport Waterproof Mascara. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Lotus-inspired Mascara Applicators:** Opportunity for beauty companies to innovate by incorporating natural shapes and inspirations into mascara brush designs. - **Conditioning Waterproof Mascara:** Opportunity for beauty brands to develop mascaras that not only provide volume and curls but also condition and protect lashes. - **Workout-specific Cosmetics:** Opportunity for beauty companies to create cosmetics that are specifically formulated to withstand physical activity without smudging or running. ### Industries Being Reshaped - **Beauty:** Opportunity for the beauty industry to explore innovative applicator designs and formula formulations inspired by nature. - **Athleisure:** Opportunity for athleisure brands to collaborate with beauty companies and develop workout-specific cosmetics that complement active lifestyles. - **Cosmetics:** Opportunity for the cosmetics industry to expand its product offerings to include waterproof options that are also conditioning and nourishing. ## Related on Trend Hunter - [Hybrid Liner-Mascaras](https://www.trendhunter.com/trends/flyk-trick-mascara.md) - [Luxurious Sweat-Resistant Mascaras](https://www.trendhunter.com/trends/ysl-lash-latex-mascara.md) - [Innovative Mascara Applicators](https://www.trendhunter.com/trends/innovative-mascara-applicator.md) - [Microalgae-Infused Mascaras](https://www.trendhunter.com/trends/oceanly-lash-serum-mascara.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [Bamboo Fiber Mascaras](https://www.trendhunter.com/trends/naturally-derived-mascara.md) - [Vegan Tubing Mascara](https://www.trendhunter.com/trends/eyeconic-mascara.md) - [Clean Tubing Mascaras](https://www.trendhunter.com/trends/kush-high-roll-mascara.md) - [Multifunctional Mascara Collections](https://www.trendhunter.com/trends/multifunctional-mascara-moon-collection.md)