# Straw Advertising Bendy Straw Ad for Yoga (Look Close!) By Lena White | Published 2007-02-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/yoga-straw References: [hemmy.net](http://www.hemmy.net/2006/10/15/creative-advertisements-around-the-world/) A very cost-effective advertisement in Hong Kong for a yoga school. It showcases the prowess of a yoga practitioner on the flexible stems of drink straws. A surge of enquiries and enrollment went after up this promotional stunt. **Implications** - The use of unconventional media is a great way to grab the attention of a consumer. The bendy straw advertisement is proof of this. Companies do not necessarily need to advertise a unique selling point if the advertising is smart. Businesses need to think of the basics and keep it simple when attempting to market themselves. Consumers are exposed constantly to advertising; therefore, the less complicated, the more it will stand out. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Unconventional Marketing:** The trend of using unconventional mediums such as bendy straws as advertisement can offer unique and cost-effective marketing solutions. - **Simplicity in Advertising:** The trend of simplifying advertisement messages can help companies stand out from the noise and attract consumer attention. - **Experiential Advertising:** The trend of creating an experience for customers through advertising, like showcasing a yoga posture on a straw, can be an effective way to engage a target audience. ### Industries Being Reshaped - **Marketing and Advertising:** The marketing and advertising industry can incorporate unconventional methods and simple messaging to create unique and attention-grabbing campaigns. - **Food and Beverage:** The food and beverage industry can leverage innovative and playful advertising like bendy straws to differentiate their brands and attract customers. - **Fitness and Wellness:** The fitness and wellness industry can experiment with novel advertising methods like showcasing yoga poses on a straw to attract new members. ## Related on Trend Hunter - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Branded Hot Dog-Inspired Straws](https://www.trendhunter.com/trends/hot-dog-straw.md) - [Compact Rollable Reusable Straws](https://www.trendhunter.com/trends/boba-tribe.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md)