# Undead Asana Ads Yoga Outreach Zombies Campaign Encourages You to Rise From the Dead By Matt Ho | Published 2011-09-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/yoga-outreach-zombies References: [theawesomer](http://theawesomer.com/yoga-zombies/125557/) & [youtube](http://www.youtube.com/watch?v=wgL_ovYNZ_Y&feature=youtu.be) I always assumed that the reason the undead were rigid, stiff and overall barely responsive is because of a virus, or some person who decided to raise them from the dead off a satanic book; however, the Yoga Outreach ‘Zombies’ advert clears things up. Like a writer stuck writing for hours, and a salary man crouched on his chair for endless hours at the office, all the undead really had to do was stretch out to wake up from their deadpan stupor. The Yoga Outreach ‘Zombies’ shows a horde of zombies running loose around a city. Three of them enter a building, and it turns out that after one session of [stretching out](https://www.trendhunter.com/trends/yoga-capsule-collection), they’ve reverted to being human again. The message? Take a couple of [yoga classes](https://www.trendhunter.com/trends/fairtrade-bananas), and feel alive again. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 42% | Activity: 31% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What's Driving This Trend - **Yoga Outreach:** Disruptive innovation opportunity: Develop interactive yoga classes or apps specifically designed for outreach programs to engage new audiences. - **Zombie Marketing:** Disruptive innovation opportunity: Create unconventional marketing campaigns that utilize popular culture references to capture attention and generate buzz. - **Wellness for All:** Disruptive innovation opportunity: Design inclusive wellness initiatives that cater to diverse populations, including those who may not typically engage in traditional fitness activities. ### Who This Affects Most - **Fitness:** Disruptive innovation opportunity: Introduce new fitness programs incorporating elements of yoga and mindfulness to attract a wider customer base. - **Marketing:** Disruptive innovation opportunity: Develop creative marketing strategies that leverage unconventional themes, such as zombies, to increase brand awareness and engagement. - **Healthcare:** Disruptive innovation opportunity: Incorporate yoga and mindfulness practices into healthcare settings to promote overall well-being and stress reduction among patients and healthcare professionals. ## Related on Trend Hunter - [Motivational Footwear Campaigns](https://www.trendhunter.com/trends/asics-desk-break.md) - [Fashionable Zombie Dolls](https://www.trendhunter.com/trends/zombaes-critter-chaos.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Scientifically Informed Yoga Series](https://www.trendhunter.com/trends/les-mills-yoga.md) - [Gen Z-Focused Video Campaigns](https://www.trendhunter.com/trends/astroyogi.md) - [Joyful Workout Commercials](https://www.trendhunter.com/trends/dynamic-campaign.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md)