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# Flattering Yoga Leggings
Nina B Roze's Heart Butt Collection Focuses on Style and High Performance

By Meghan Young | Published 2015-05-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/yoga-leggings
References: [kickstarter](https://www.kickstarter.com/projects/414127847/nina-b-roze-luxurious-feminine-activewear-made-in) & [ninabroze](http://ninabroze.com)

Heart Butt might be a playful name for a yoga leggings collection, but as much as it focuses on being flattering and fashionable, it also hones in on high performance fabrics. Made out of [quick drying compression jersey](https://www.trendhunter.com/trends/legendary-capsule-collection), these yoga leggings could easily be worn for a variety of workouts.

Designed by Nina Berenboym of Nina B Roze, the yoga leggings boast a technical pattern that is meant "to lift the booty by eliminating side seams and having a circular shape around the body," as is written on [Kickstarter](https://www.trendhunter.com/trends/coolia-activewear). Available in a capri or full-length cut as well as patterns and solid colors, the seams on the back of the yoga leggings form a heart shape, bringing the brand and design full circle.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 97% | Activity: 92% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **Flattering Yoga Leggings:** Opportunity for disruptive innovation in designing yoga leggings that are both flattering and high performing.
- **High Performance Fabrics:** Opportunity for disruptive innovation in creating fabrics that are quick drying and provide compression for active wear.
- **Technical Pattern Design:** Opportunity for disruptive innovation in developing patterns and construction techniques that enhance the lifting and shaping effects of yoga leggings.

### Where This Applies

- **Athleisure:** Opportunity for disruptive innovation in the athleisure industry by creating yoga leggings that combine style, functionality, and performance.
- **Fashion Manufacturing:** Opportunity for disruptive innovation in the fashion manufacturing industry by incorporating high performance fabrics and innovative patterns in the production of yoga leggings.
- **Fitness Apparel Retail:** Opportunity for disruptive innovation in the fitness apparel retail industry by offering yoga leggings that not only look great but also provide high performance and body-shaping benefits.

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