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# Branded Yoga Breaks
SXSW 2015 Goers Embrace Healthy Networking in Between Events

By Meghan Young | Published 2015-03-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/yoga-breaks
References: [adweek](http://www.adweek.com/news/advertising-branding/yoga-replacing-coffee-chats-and-happy-hours-sxsw-meetup-choice-163423)

In place of typical networking events that include happy hour and coffee dates, people attending SXSW 2015 can now look forward to yoga breaks. Since the series of festivals and conferences can take a toll on people's bodies, these yoga breaks are great ways to stay healthy and centered throughout the excitement.

While Practice Yoga Austin will be leading a South by [Southwest Stretch](https://www.trendhunter.com/trends/southwest-nopales-marinara), there will be branded yoga breaks including Vinyasa Yoga sessions by NBC Universal's new fitness brand Radius, [Yahoo Health's](https://www.trendhunter.com/trends/markys-x-yahoo) CorePower Yoga and Pandora's Hip Hop Yoga. As to the power of these yoga breaks, [YouTube](https://www.trendhunter.com/trends/popsugar) yoga guru Adriene Mishler explains, "Yoga asks the right questions: 'What do you need?' and 'How are we going to nurture that?' Whether you need a pick me up, a spiritual connect, to burn some steam, to stretch, to strengthen, to laugh, to dance, to be still – yoga has your back."

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 36% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Healthy Networking:** Incorporating fitness activities like yoga breaks into networking events to promote health and well-being among professionals.
- **Branded Wellness Experiences:** Creating branded yoga breaks and other wellness experiences to enhance the attendee experience at events and conferences.
- **Fitness Influencers:** Collaborating with popular fitness influencers like YouTube yoga guru Adriene Mishler to attract a health-conscious audience.

### Industries Being Reshaped

- **Event Planning:** Incorporating yoga breaks and wellness experiences into event planning services to cater to the growing demand for health-focused networking.
- **Fitness Brands:** Developing specialized yoga programs and experiences for branding initiatives in the fitness industry.
- **Digital Media:** Partnering with online platforms and influencers to offer virtual yoga sessions and reach a wider audience through digital platforms.

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