# Nutritious Chickpea Milks Yofiit's Proprietary Formula Combines Chickpea, Pea and Flax By Laura McQuarrie | Published 2022-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yofiit References: [newswire](https://www.newswire.ca/news-releases/gfi-announces-yofiit-s-launch-in-the-us-with-a-new-brand-look-833681009.html) & [yofiitusa](http://www.yofiitusa.com)  [Yofiit](https://www.trendhunter.com/trends/chickpea-milk) makes nutritious, award-winning plant-based milk that sets itself apart with a base of [high-protein chickpeas](https://www.trendhunter.com/trends/omami-chickpea-tofu). The Original, Vanilla and Vanilla Cinnamon flavors are nutrient-dense milk alternatives that stand out for having 10 times the protein of many leading [plant-based milk alternatives](https://www.trendhunter.com/trends/proteinrich-milk-alternative), and no chemical additives, processed sugar, gums or thickeners. YoFiit, the world's first chickpea milk, uses a proprietary combination of chickpea, pea and flax to deliver optimal nutritional benefits. Marie Amazan, YoFiit Founder & President, says "our product fits right into this burgeoning trend away from less nutritious plant-based milks, such as almond milk, and cow's milk in general." The brand will have a presence at New York's Plant-Based World Expo and it will be bringing its brand new look. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 49% | Activity: 80% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Chickpea-based Milk:** The trend towards plant-based alternatives opens up opportunities for innovative chickpea-based milk products. - **High-protein Milk Alternatives:** The growing demand for high-protein foods presents opportunities for disruptive innovation in the plant-based milk industry. - **Natural and Nutritious Milk Alternatives:** The increasing awareness of the link between diet and health encourages the development of natural and nutritious plant-based milk alternatives. ### Sectors Adopting This - **Plant-based Milk:** The plant-based milk industry can innovate by incorporating protein-rich sources such as chickpeas and developing milk alternatives without chemical additives. - **Health and Wellness:** There are opportunities in the health and wellness industry to develop natural and nutritious milk alternatives that cater to health-conscious consumers. - **Food and Beverage:** Incorporating high-protein sources such as chickpeas and flax into milk alternatives presents opportunities for disruptive innovation in the food and beverage industry. ## Related on Trend Hunter - [Nourishing Chickpea Milks](https://www.trendhunter.com/trends/chickpea-milk.md) - [Chickpea Protein Yogurts](https://www.trendhunter.com/trends/chickpea-yogurt.md) - [Kid-Friendly Chickpea Milks](https://www.trendhunter.com/trends/tally-foods-chickpea-milk.md) - [Protein-Packed Chickpea Yogurts](https://www.trendhunter.com/trends/chickpea-yogurts.md) - [Chickpea-Based Yogurts](https://www.trendhunter.com/trends/berrywell.md) - [Chickpea-Based Yogurt Expansions](https://www.trendhunter.com/trends/chkp-yogurt.md) - [Chickpea-Based Ice Creams](https://www.trendhunter.com/trends/ice-cream-make-from-chickpeas.md) - [Chickpea-Based Cheese Alternatives](https://www.trendhunter.com/trends/chickpea-protein-isolate.md) - [Alternative Plant Beverages](https://www.trendhunter.com/trends/plik.md)