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# You As Paparazzi
YoBusted

By Andrew Jones | Published 2008-08-13 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/yobusted-the-paparazzi-for-the-rest-of-us
References: [yobusted](http://www.yobusted.com/take_tour.html) & [yobusted](http://www.yobusted.com/take_tour.html)

Have you ever Googled yourself or your friends? How about your boss? Tired of getting the same old boring, professional results? Ever wanted to know what they’re really like?

If you’re tired of seeing Paris Hilton get all the press, check out YoBusted.com.

The site encourages users to anonymously upload hilarious party photos and videos of people they know, and tag their personal information. The site then sends the “new celebrity” in an anonymous email telling them “YoBusted!”, with a link to their media. Several days later, if you search for these “new celebrities” in Google, you will find their YoBusted party pictures on the first page of Google search results!

YoBusted respects people’s desire to stay out of the limelight, and allows them to delete content tagged to their names with the purchase of a membership.

Here’s the hook. The site pays commission to media contributors for membership referrals! College kids with thousands of photos already on their [Facebook](https://www.trendhunter.com/trends/yuppie) accounts can finance keg parties for the next 100 years!

You can even send in pics while at the party, using your smartphone or PDA. There is also an [anonymous blogroll](https://www.trendhunter.com/trends/shushh), which is sure to catch fire, as well as online identity management tools so that members can track who is gossiping about them on major social media sites.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 82% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Why This Trend Is Growing

- **Online Identity Management:** YoBusted offers online identity management tools for members to track who is gossiping about them on major social media sites.
- **Anonymously Uploaded Media:** YoBusted encourages users to anonymously upload hilarious party photos and videos of people they know.
- **Search Engine Reputation Manipulation:** YoBusted manipulates search engine results by placing YoBusted party pictures on the first page of Google search results for 'new celebrities'.

### Industries Being Reshaped

- **Social Media:** YoBusted operates in the social media industry by leveraging user-generated content and online identity management.
- **Digital Marketing:** YoBusted offers commission to media contributors for membership referrals, creating opportunities for digital marketing.
- **Online Entertainment:** YoBusted provides a platform for users to share and view humorous party photos and videos, tapping into the online entertainment industry.

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- [Instant Photo Roast Generators](https://www.trendhunter.com/trends/zinger.md)
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- [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md)
- [Mystery Search Engines](https://www.trendhunter.com/trends/mystery-search.md)
- [App-Integrated Search Tools](https://www.trendhunter.com/trends/you-com.md)
- [Online Privacy Services](https://www.trendhunter.com/trends/deleteme.md)
- [Multi-Source Search Engines](https://www.trendhunter.com/trends/youcom.md)
