# Distilled American-Made Soju Yobo Drinks Unveils the First American Distilled Craft Soju By Kanesa D | Published 2022-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yobo-soju-luxe References: [bevnet](https://www.bevnet.com/spirits/2022/yobo-soju-introduces-yobosoju-luxe) & [shop.yobosoju](https://shop.yobosoju.com/)  Yobo Drinks has introduced the first American-made [craft soju](https://www.trendhunter.com/trends/sojuice) originating from California, [Yobo Soju](https://www.trendhunter.com/trends/modern-aperitif) Luxe. Yobo Soju Luxe is distilled using [rice, wheat, and grapes](https://www.trendhunter.com/trends/swrl) grown in the sunny state. The alcoholic beverage will be available in U.S. restaurants, bars, and stores. The Yobo Soju Luxe relies on hints of apricot and vanilla for a sweet, floral taste. The unique formula makes it entirely different from the South Korean brand, delivering an elevated experience for all soju-connoisseurs. The soju is measured at 36 calories per ounce and 23% ABV. “We created the first Yobo to pay homage to our roots and create a uniquely Korean-American soju,” says founder Carolyn Kim. Yobo Soju Luxe is now available on the Yobo Soju website. Image Credit: Yobo Soju ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 11% | Activity: 46% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **American-made Craft Spirits:** Opportunities for distilleries to experiment with locally-sourced ingredients and develop unique formulas to cater to the growing demand for American-made craft spirits. - **Flavored Soju:** The rising popularity of soju combined with experimentation with different flavors and ingredients presents opportunities for distilleries to innovate and create unique and flavorful variations of the popular spirit. - **Low-calorie Alcoholic Beverages:** The increasing focus on health and wellness has led to a demand for low-calorie alcoholic beverages, providing an opportunity for distilleries to create low-calorie versions of popular spirits like soju. ### Who This Affects Most - **Craft Distilleries:** Craft distilleries can experiment with locally-sourced ingredients and innovative formulas to cater to the growing demand for American-made craft spirits and flavored variations of popular spirits like soju. - **Alcoholic Beverage Manufacturers:** Alcoholic beverage manufacturers can focus on creating low-calorie versions of popular spirits like soju to cater to the increasing demand for healthier alcoholic beverages. - **Restaurants and Bars:** Restaurants and bars can leverage the popularity of flavored soju and low-calorie alcoholic beverages by offering unique variations and incorporating them into their cocktail menus. ## Related on Trend Hunter - [Premium Soju Spirits](https://www.trendhunter.com/trends/soju-spirit.md) - [Premium Soju Spirits](https://www.trendhunter.com/trends/won-soju.md) - [Soju-Based Aperitifs](https://www.trendhunter.com/trends/modern-aperitif.md) - [Canned Soju Margaritas](https://www.trendhunter.com/trends/sojurita.md) - [Flavored Soju Cocktails](https://www.trendhunter.com/trends/soju-cocktails.md) - [Sparkling Soju Beverages](https://www.trendhunter.com/trends/hello-soju-beverage.md) - [Soju Availability Expansion Partnerships](https://www.trendhunter.com/trends/spirit-of-gallo.md) - [All-Natural Soju Cocktails](https://www.trendhunter.com/trends/soju-seltzer-cocktail.md) - [Colorful Soju Spirits](https://www.trendhunter.com/trends/hunni-k-town-soju.md)