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# Polka-Dot Parasol Purses
The Yo Yo Dot Umbrella Tote is the Perfect Piece for a Rainy Day

By Summer Luu | Published 2011-04-02 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/yo-yo-dot-umbrella-tote
References: [highsnobette](http://www.highsnobette.com/news/2011/03/31/marc-by-marc-jacobs-yoyo-dot-pvc-tote-umbrella/) & [net-a-porter](http://www.net-a-porter.com/product/105714#)

The Yo Yo Dot Umbrella Tote from the Marc by Marc Jacobs collection adds functionality, practicality and fashion all into one bag.

I have always been the type to lose my umbrella wherever I go; with the Yo Yo Dot Umbrella Tote, I will never lose my parasol ever again. A convenient slot that secures an umbrella is found on the front of the bag. It may sound tacky, but it is far from it; the design of the parasol even matches the handbag. It's the perfect tote to accessorize with any outfit on a rainy day.

The glossy Yo Yo Dot Umbrella Tote dons big polka dots in a red-and-white colorway. It's cute and adorable and certainly brightens up any gloomy day.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 53% | Activity: 60% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Function-fashion Fusion:** The Yo Yo Dot Umbrella Tote demonstrates the trend of combining functionality and fashion into one product.
- **Convenient Umbrella Storage:** The built-in umbrella slot on the front of the bag taps into the trend of convenient storage solutions.
- **Polka Dot Revival:** The use of big polka dots in the design of the Yo Yo Dot Umbrella Tote reflects a resurgence of this classic pattern.

### Who This Affects Most

- **Fashion Accessories:** The Yo Yo Dot Umbrella Tote presents an opportunity for the fashion accessories industry to create more innovative and functional products.
- **Luggage and Travel:** The convenient umbrella slot on the Yo Yo Dot Umbrella Tote could inspire the luggage and travel industry to incorporate specialized storage features into their products.
- **Home Décor and Textiles:** The revival of polka dots in fashion could lead to an increase in demand for polka dot patterns in home decor and textiles.

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