# Liberating Themed Graphic Fashion YMC's SS19 Range Spotlights the Chicano Movement From the 40s By Amy Duong | Published 2019-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ymc References: [hypebeast](https://hypebeast.com/2019/2/ymc-spring-summer-2019-lookbook) & [youmustcreate](https://www.youmustcreate.com/products/new-arrivals-mens/) Fashion label [YMC](https://www.trendhunter.com/trends/ymc-x-merrell-moab-slide-2) introduces its latest seasonal capsule designed for Spring/Summer 2019 and it draws inspiration from [liberation and expression](https://www.trendhunter.com/trends/libertas) that drove the Californian Chicano movement that took place in the 40s. Some of the highlighting pieces from the range include the brown bowling shirt with a tiger print and the label's iteration of the Bowie Zip shirt. This shirt is constructed from soft chambray materials accented with a birdman at the chest pocket through embroidery. Additionally, the seasonal capsule also features [loose silhouettes such as oversized trousers](https://www.trendhunter.com/trends/graphpaper-yoke) that are fashion-forward, functional, and traditional. Notably, the capsule is comprised of a series of details and graphics that directly nod to Latin America. This includes the Guatemalan rainbow tape informed through hand-weaving across hoodies, tees, and jersey shorts. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 31% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Liberation Fashion:** Opportunity for designers to create fashion pieces that draw inspiration from historical movements of liberation and expression. - **Themed Graphic Fashion:** Potential for fashion labels to incorporate themed graphic elements into their designs for a unique and visually appealing aesthetic. - **Latin American Influences:** Emerging trend of incorporating Latin American details and graphics into fashion pieces for a culturally rich and diverse aesthetic. ### Sectors Adopting This - **Fashion Design:** Disruption opportunity for fashion designers to create innovative designs that reflect historical and cultural influences while appealing to contemporary fashion trends. - **Textile Manufacturing:** Potential growth in demand for textiles that can incorporate themed graphics and cultural elements in their designs. - **Apparel Retail:** Retailers can tap into the increasing demand for fashion pieces that reflect liberation movements and Latin American influences, offering customers unique and culturally significant options. ## Related on Trend Hunter - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Culturally Influenced Chicano Fashion](https://www.trendhunter.com/trends/malcriadas-collective.md) - [Western-Influenced Spring Menswear](https://www.trendhunter.com/trends/heritage-capsule.md) - [Freedom-Theme Streetwear](https://www.trendhunter.com/trends/libertas.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md) - [Mexican Beer-Inspired Streetwear](https://www.trendhunter.com/trends/fighting-spirit.md) - [Reconstructive Streetwear Series](https://www.trendhunter.com/trends/ys-for-men-x-masses.md)