# Capricious Canyon Lookbooks The YLVA Lookbook Stars Julie Cross By Vasiliki Marapas | Published 2014-10-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ylva-lookbook References: [c-heads](http://www.c-heads.com/2014/10/10/selina-keplinger-by-julie-brass-for-ylva-beta-fall-winter-1415/) & [ylva.cc](http://www.ylva.cc/) Selina Keplinger stars as a vivacious she-wolf in the latest YLVA lookbook for the brand's [BETA jewelry collection](https://www.trendhunter.com/trends/couleur-vivante). Keplinger's vivacious red locks perfectly match the red marble of the Austrian quarry the lookbook was shot in. The location was chosen to convey strength and vitality, as well as beauty. Beauty expert Agnes Veegh dramatized Keplinger's [striking blue-green eyes](https://www.trendhunter.com/trends/bouquet-collection-1) with dark, heavily smudged makeup. When it came to Keplinger's hair, however, Veegh kept her intervention minimal, leaving the hair as natural and unkempt as possible in order to match the surroundings. Julie Brass photographed Keplinger, who gave the camera [smoldering, brooding stares](https://www.trendhunter.com/trends/alessandro-micheles). Overall, the lookbook perfectly embodies the wild spirit, mystery and mysticism of the lone wolf. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 75% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Jewelry Lookbooks:** Businesses in the jewelry industry can take advantage of the trend towards producing visually stunning lookbooks to showcase their products. - **Location-based Marketing:** Industries can tap into the trend of using unique and visually appealing locations to promote their products and services. - **Natural Beauty:** Businesses in the beauty industry can capitalize on the trend towards natural and minimalistic beauty in their product offerings. ### Where This Applies - **Jewelry:** The jewelry industry can embrace the trend of producing visually stunning lookbooks to showcase their products and tell a story. - **Photography:** Photographers can leverage the trend towards creating visually stunning lookbooks by collaborating with businesses to create unique and beautiful content. - **Beauty:** The beauty industry can take advantage of the trend towards natural and minimalistic beauty by offering products that emphasize and enhance natural beauty. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Influencer-Starring Fashion Campaigns](https://www.trendhunter.com/trends/prettylittlething-2.md) - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md)