# Chinese Livestreaming Platforms Yizhibo is a Popular Live Video-Streaming App in China By Rebecca Byers | Published 2016-06-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/yizhibo References: [bbc](http://www.bbc.com/news/technology-36173204) Yizhibo, also referred to by users as 'Yi,' is a Chinese live video-streaming app that is similar in appearance to Periscope, which is banned in mainland China. The service is one of many native live-streaming platforms that have flourished in the past several years as the medium continues to pick up globally. Given Internet censorship in China, such platforms offer a chance for consumers to engage in content creation that is less inhibited than on other platforms. First gaining popularity after a video stream from the platform was shared on the country's [Weibo](https://www.trendhunter.com/trends/razr-2022) network, which is considered a mix between [Facebook](https://www.trendhunter.com/trends/live-switcher-mobile-app) and [Twitter](https://www.trendhunter.com/trends/live24), the Yizhibo app quickly amassed millions of users looking for something that would replicate the experience of blocked platforms such as Periscope. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 85% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Chinese Live Video-streaming:** Opportunity for innovative live video-streaming platforms to cater to the Chinese market amid internet censorship. - **Native Live-streaming Platforms:** Opportunity for native live-streaming platforms to flourish in China as consumers seek content creation options unhindered by internet censorship. - **Weibo-inspired Live Streaming:** Opportunity for live video-streaming apps to gain popularity in China by replicating the experience of blocked platforms like Periscope. ### Industries Being Reshaped - **Online Video Streaming:** Disruptive innovation opportunity for online video streaming platforms that cater specifically to the Chinese market and circumvent internet censorship. - **Social Media:** Opportunity for social media platforms to adopt live video-streaming features, similar to Yizhibo, to engage Chinese users seeking an interactive content creation experience. - **Content Creation:** Opportunity for content creation platforms to provide innovative tools and features that allow Chinese users to create and share content freely, without restrictions imposed by internet censorship. ## Related on Trend Hunter - [Metaverse Livestreaming Apps](https://www.trendhunter.com/trends/arohar.md) - [Open-Source Live-Stream Websites](https://www.trendhunter.com/trends/glimesh.md) - [Social Live Streaming Applications](https://www.trendhunter.com/trends/tiktok-live-stream.md) - [Chinese Career Apps](https://www.trendhunter.com/trends/career-app.md) - [Scrolling Video-Based Social Medias](https://www.trendhunter.com/trends/bluesky-trending-videos.md) - [Gen Z Video Apps](https://www.trendhunter.com/trends/zigazoo.md) - [Gen Z Sports Apps](https://www.trendhunter.com/trends/stadium-live.md) - [Shoppable Hybrid Apps](https://www.trendhunter.com/trends/lemon8.md) - [Chinese Youth Search Reports](https://www.trendhunter.com/trends/search-habits.md)