# Ultra-Colorful Retail Spaces Yinka Ilori Embraces Maximalism When Designing the Happy House By Kalin Ned | Published 2020-03-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/yinka-ilori1 References: [dezeen](https://www.dezeen.com/2020/03/16/mira-mikati-shop-interiors-yinka-ilori/) & [yinkailori](https://yinkailori.com) As a designer, Yinka Ilori has made an impression on the public with his extravagant approach to color and form. His latest endeavor extends to a fashion store that is located in London's Chelsea neighborhood. Titled '[Happy House](https://www.trendhunter.com/trends/happy-joes-oro-valley),' the business--owned by Mira Mikati--is an appropriate outlet for Yinka Ilori's nuanced and playfully maximalist vision. From multi-colored walls to a patterned floor, the layout of Happy House definitely becomes cheerfully busy ones Yinka Ilori has made his park. To balance out the atmosphere, [minimalist clothing racks](https://www.trendhunter.com/trends/retail-environment) were used. In addition, the fashion boutique has a rear garden, where Yinka Ilori installed "[a multi-colored seesaw](https://www.trendhunter.com/trends/colorama)," which delivers an even more intensified whimsical element to the overall ambiance of the business. Image Credit: Dezeen ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 100% | Activity: 100% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Maximalist Design:** Embracing bold and vibrant colors in retail spaces to create a visually striking and immersive experience. - **Whimsical Elements:** Incorporating playful and fantastical features into retail spaces to bring a sense of joy and whimsy to customers. - **Mixed Patterns and Colors:** Experimenting with diverse patterns and colors in retail spaces to create a visually stimulating and energetic environment. ### Who This Affects Most - **Fashion Retail:** Opportunity for fashion retailers to create unique and memorable shopping experiences by incorporating maximalist and whimsical designs. - **Interior Design:** Opportunity for interior designers to explore and implement bold colors, mixed patterns, and playful elements in retail spaces. - **Art and Decor:** Opportunity for artists and decor brands to collaborate with retail spaces to create one-of-a-kind interiors that reflect a maximalist and whimsical style. ## Related on Trend Hunter - [Whimsical Pop-Up Cognac Bars](https://www.trendhunter.com/trends/cognac-bar.md) - [Decorative Gigantic Chairs](https://www.trendhunter.com/trends/yinka-ilori2.md) - [Geometric Colorful Residential Spaces](https://www.trendhunter.com/trends/graphic-house.md) - [Collaborative Bright Textile Wallcoverings](https://www.trendhunter.com/trends/momentum-collection.md) - [Colorful Boldly Patterned Jackets](https://www.trendhunter.com/trends/yinka-ilori-1.md) - [Vibrant Patterned Tile Collaborations](https://www.trendhunter.com/trends/yinka-illori-x-domus.md) - [Moroccan-Inspired London Townhouse](https://www.trendhunter.com/trends/pl-studio.md) - [Playful Designer-Made Objects](https://www.trendhunter.com/trends/yinka-ilori-objects.md) - [Pastel Palette Retail Stores](https://www.trendhunter.com/trends/aro-archive.md)