# Unzipping Blanket Totes The Yield Picnic Bag Boasts a Flexible Unfolding Design By Meghan Young | Published 2012-11-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/yield-picnic-bag References: [design-milk](http://design-milk.com/yield-picnic-tote-bag-opens-up-becomes-blanket/) & [yielddesign.co](http://www.yielddesign.co/) Picnic baskets and other modern food carriers might be practical as they are, but the Yield Picnic Bag takes it up a notch. Similar to the [Picknicking Bag of London](http://www.trendhunter.com/trends/picknicking-of-london), it boasts a built-in blanket to sit on. Unlike Picknicking, however, the Yield Picnic Bag is the blanket itself. It unfolds in a single zip to provide more surface space when laid out on the grass. Available in marine, poppy and slate, the Yield Picnic Bag can even zip up to a [partner tote](https://www.trendhunter.com/trends/subu-x-hpotr) to double that surface space for larger picnic parties. Made out of highly durable, camping grade water-resistant material, it will withstand anything. Made for flexibility, it can be used as an [everyday carry-all](https://www.trendhunter.com/trends/versatile-bags-for-essentials), [grocery tote](https://www.trendhunter.com/trends/march-packable-tote-bag), lunch bag and more. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 32% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Flexible Unfolding Design:** The Yield Picnic Bag's design allows for a flexible unfolding process, creating more surface space for picnicking. - **Built-in Blanket:** The integration of a built-in blanket in the Yield Picnic Bag provides convenience for picnickers. - **Zip-up Partner Tote:** The option to zip up a partner tote to the Yield Picnic Bag creates even more surface space for larger picnic parties. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can incorporate the flexible unfolding design of the Yield Picnic Bag to create innovative picnic accessories. - **Outdoor Recreation:** The outdoor recreation industry can capitalize on the built-in blanket trend by incorporating similar features into camping and hiking gear. - **Retail:** The retail industry can explore the market for zip-up partner totes as an additional accessory for customers purchasing picnic bags. ## Related on Trend Hunter - [Multifunctional Park Picnic Furniture](https://www.trendhunter.com/trends/foldable-picnic-furniture.md) - [Sleek Multifuntional Lifestyle Bags](https://www.trendhunter.com/trends/bask-bag.md) - [Picnic-Ready Bottle Accessories](https://www.trendhunter.com/trends/stanley-1.md) - [Stylish Urban Picnic Apparel](https://www.trendhunter.com/trends/picnic-collection.md) - [Sustainable Soft Beach Blankets](https://www.trendhunter.com/trends/nomadix-festival-blanket.md) - [Adaptable Three-in-One Bags](https://www.trendhunter.com/trends/ultix-outdoors-superpack.md) - [Inflatable Tote-Style Seats](https://www.trendhunter.com/trends/bag-sofa.md) - [Sustainably Functional Totes](https://www.trendhunter.com/trends/the-apex-everyday-tote.md) - [Multifunctional Beach Backpacks](https://www.trendhunter.com/trends/bumruk.md)