# Tubular Tote Branding Yield Picnic Bag Packaging Compactly Contains a Convenient Product By Amelia Roblin | Published 2013-03-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/yield-picnic-bag-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/03/yield-picnic-bag.html) & [yielddesign.co](http://www.yielddesign.co/) The consumer might be inclined to argue for the Yield Picnic Bag's capacity to successfully act as its own packaging; nevertheless, Yield Picnic Bag packaging was developed, offering users increased versatility behind an attractive facade. The clever sack that folds open into a picnic blanket has been paired with a [cylindrical box](https://www.trendhunter.com/trends/sonoco-paper-can) for improved shelf appeal. The design is crisp and contemporary, printed in the bold colors of either red, blue or gunmetal, with minimal text in a clean typeface. The tubes neatly contain the [strappy totes](https://www.trendhunter.com/trends/trader-joes-totes) and even offer a secondary function. Yield Picnic Bag packaging is conveniently the perfect size to hold a bottle of wine. It can be reused repeatedly as a [bottle carrier](https://www.trendhunter.com/trends/freezable-market-tote) for those marvelous al fresco meals. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 71% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Compact Packaging:** The compact packaging trend presents opportunities for creating innovative, space-saving designs in various industries. - **Versatile Packaging:** The versatile packaging trend opens up possibilities for creating packaging solutions that can be used for multiple purposes. - **Minimalist Design:** The minimalist design trend is an opportunity for businesses to create visually appealing packaging with clean, modern aesthetics. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore compact and versatile packaging solutions to enhance the convenience and appeal of their products. - **Outdoor and Leisure:** The outdoor and leisure industry can tap into the versatile packaging trend by developing multipurpose products that cater to consumer convenience. - **Wine and Alcohol:** The wine and alcohol industry can leverage the compact packaging trend to create innovative solutions for transporting and presenting their products. ## Related on Trend Hunter - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Combinational On-the-Go Food Packaging](https://www.trendhunter.com/trends/beltur-go.md) - [Convenience-Focused Upcycled Tote Designs](https://www.trendhunter.com/trends/out-of-the-ocean1.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Multifunctional Cardboard QSR Packaging](https://www.trendhunter.com/trends/the-tablebag.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Stackable Canned Fish Packages](https://www.trendhunter.com/trends/the-tower-of-tuna.md)