# NHL-Themed Drinkware YETI and the NHL Partnered to Bring Fans Team-Affiliated Reusable Drinkware By Riley von Niessen | Published 2021-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yeti References: [yeti](https://www.yeti.com/en_CA/nhl-drinkware) [YETI](https://www.trendhunter.com/trends/yeti-3), a company that's known for its high-quality stainless steel drinkware and coolers, has announced a full range of [NHL](https://www.trendhunter.com/trends/lululemon-4)-themed reusable cups that are perfect for hockey fans. The drinkware is built with thick gauge steel that makes it both incredibly durable and insulated—ensuring drinks stay either hot or cold throughout any game. To suit all different needs, YETI offers its NHL drinkware in a range of versatile styles, which include its tumbler, bottle with chug cap, and can insulator. Hockey fans can browse [YETI's web store](https://www.trendhunter.com/trends/yeti-x-john-deere-rambler) to find the ultimate game beverage companion with their team's official logo. With their ultra-durable design and impressive insulation qualities, the drinkware fares well for any outdoor occasion, be it a camping trip or a game of shinny. Image Credit: YETI ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 6% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Sports-themed Drinkware:** Opportunity for other brands to collaborate with major sports leagues to create team-affiliated reusable drinkware. - **Durable Insulated Drinkware:** Room for innovative startups to create their own competing line of ultra-durable and well-insulated drinkware. - **Personalized Drinkware:** Chance for companies to capitalize on customization by offering consumers the option to add their name or favorite player to team-affiliated drinkware. ### Sectors Adopting This - **Sports Merchandise:** Sports merchandise companies can consider expanding their inventory to include reusable drinkware for sports fans. - **Outdoor Recreation:** Outdoor recreation companies can benefit from offering customers durable and insulated drinkware that is suitable for camping, hiking, and other outdoor activities. - **Personalized Gifts:** Gift shops and e-commerce stores can take advantage of the opportunity to offer personalized drinkware with team logos to customers looking for a unique and thoughtful gift option. ## Related on Trend Hunter - [Multi-Color Drinkware Lineups](https://www.trendhunter.com/trends/yeti-3.md) - [Football-Themed Beverage Collaborations](https://www.trendhunter.com/trends/igloo.md) - [Sleek Outdoor-Ready Drinkware Capsule](https://www.trendhunter.com/trends/drinkware.md) - [Insulated Cocktail Shakers](https://www.trendhunter.com/trends/yeti-cocktail-shaker.md) - [Stylish Cafe Brand Drinkware](https://www.trendhunter.com/trends/everyday-drinkware-collection.md) - [Leakproof Adventurer Flasks](https://www.trendhunter.com/trends/yeti-flask.md) - [Portable Icy Blue Cups](https://www.trendhunter.com/trends/stanley.md) - [Football-Themed Drink Carriers](https://www.trendhunter.com/trends/stanley-1913-x-arsenal-collection.md) - [Cooler-Grade Insulation Water Jugs](https://www.trendhunter.com/trends/yeti-silo-jug.md)