# Rugged Retro-Inspired Coolers The Yeti V Series Cooler Has a Vacuum-Insulated Design By Michael Hemsworth | Published 2019-11-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/yeti-v-series References: [yankodesign](https://www.yankodesign.com/2019/11/14/yetis-800-vacuum-insulated-cooler-with-50-more-ice-retention-has-us-intrigued/) & [yeti](https://www.yeti.com/en_US/hard-coolers/yeti-v-series/YVS.html?avad=55097_f17a8c129&utm_source=avantlink&utm_medium=affiliate&utm_campaign=bb_affiliate&utm_content=Custom+Link) The Yeti V Series cooler is a premium piece of gear for [outdoor adventurers](https://www.trendhunter.com/trends/soft-cooler1) that will enable them to keep all of their essential food and drinks securely stowed at the optimal temperature. The cooler features a [kitchen-grade stainless steel build](https://www.trendhunter.com/trends/yeti-cast-iron-skillet) along with a [vacuum-insulated design](https://www.trendhunter.com/trends/oyster-tempo-1) that enables it to offer 50% better ice retention when compared to the brand's Tundra model. The unit weighs in at 35 pounds and features durable cast-aluminum hinges that will provide a lifetime of functionality without showing signs of wear. The Yeti V Series cooler boasts some of the best achievements of modern design yet maintains an aesthetic that's decidedly retro. This helps make it appealing to design aficionados seeking out a high-end option that doesn't skimp on style. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 44% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Why This Trend Is Growing - **Rugged Coolers:** Rugged coolers with durable build and optimized temperature retention capabilities for outdoor adventures. - **Vacuum-insulated Design:** Coolers with vacuum-insulated design that can offer better ice retention capabilities. - **Retro-inspired Style:** Coolers with a retro-inspired aesthetic for design aficionados seeking high-end options. ### Industries Being Reshaped - **Outdoor Adventure:** The outdoor adventure industry can leverage rugged coolers with optimized temperature retention capabilities. - **Luxury Goods:** The luxury goods industry can capitalize on high-end coolers with retro-inspired aesthetic designs. - **Home & Garden:** The home and garden industry can benefit from coolers with vacuum-insulated designs for improved ice retention capabilities for outdoor parties. ## Related on Trend Hunter - [Lightweight Overlanding Coolers](https://www.trendhunter.com/trends/rugged-road-45-v2-cooler.md) - [Rugged Ultra-Compact Coolers](https://www.trendhunter.com/trends/yeti-roadie-15-hard-cooler.md) - [Miniaturized Outdoor Cooler Designs](https://www.trendhunter.com/trends/yeti-daytrip-coolers.md) - [Insulated Day Trip Coolers](https://www.trendhunter.com/trends/yeti-daytrip.md) - [Accessible Adventure Coolers](https://www.trendhunter.com/trends/coleman-pro-coolers.md) - [Cooler-Grade Insulation Water Jugs](https://www.trendhunter.com/trends/yeti-silo-jug.md) - [Limited-Edition Campsite Ice Buckets](https://www.trendhunter.com/trends/yeti-rambler-beverage-bucket.md) - [Insulated Cocktail Shakers](https://www.trendhunter.com/trends/yeti-cocktail-shaker.md) - [Heavy-Duty Camper Coolers](https://www.trendhunter.com/trends/dometic-coolice.md)