# Durable Suitcase-Style Coolers The YETI Roadie 48 and 60 Have Puncture-Proof Wheels By Michael Hemsworth | Published 2022-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yeti-roadie References: [hiconsumption](https://hiconsumption.com/yeti-roadie-wheeled-cooler/) & [yeti](https://www.yeti.com/coolers/hard-coolers/roadie/10048160000.html)  The [YETI](https://www.trendhunter.com/trends/yeti-roadie-15-hard-cooler) Roadie 48 and 60 are two new sizes of the brand's [ultra-durable cooler](https://www.trendhunter.com/trends/yeti-fire-pit) to provide outdoor enthusiasts with a way to keep their favorite drinks or food accessible from anywhere. The coolers are both built with the brand's patented RockSolid armor to give them a virtually indestructible design, while impressive insulation promises to keep items colder for longer. Each of the coolers are paired with Neverflat [puncture-proof wheels](https://www.trendhunter.com/trends/soft-cooler1) to give them a suitcase-like design that's easy to move along with nonslip Barefoot feet and a periscoping handle. The YETI Roadie 48 and 60 coolers are priced starting at $450, and both come backed by the brand's five-year warranty to ensure they're ready to survive many years of life in the wilderness. Image Credit: YETI ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 38% | Activity: 32% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Durable Coolers:** Innovative materials and technologies can be leveraged to create even more durable and long-lasting coolers for outdoor enthusiasts. - **Smart Luggage:** The suitcase-style design of the YETI Roadie coolers presents disruptive innovation opportunities in the smart luggage industry. - **Puncture-proof Wheels:** The puncture-proof wheels of the YETI Roadie coolers can be implemented in other industries, such as outdoor and sports equipment, to provide consumers with a maintenance-free option with enhanced durability. ### Who This Affects Most - **Outdoor Recreation:** The YETI Roadie coolers target outdoor enthusiasts, providing an opportunity for businesses in this industry to consider the benefits of durability and puncture-proof wheels in their products. - **Travel & Leisure:** The smart luggage market is estimated to reach $2.5 billion by 2026, presenting a potential opportunity to incorporate the YETI Roadie coolers' suitcase-style design into luggage to cater to the outdoor market. - **Sports & Equipment:** The puncture-proof wheels of the YETI Roadie coolers offer design ideas for businesses involved in creating sports and outdoor equipment, optimising reliability and durability for their gadgets and accessories. ## Related on Trend Hunter - [Rugged Ultra-Compact Coolers](https://www.trendhunter.com/trends/yeti-roadie-15-hard-cooler.md) - [Indestructible Outdoor Gear Cases](https://www.trendhunter.com/trends/yeti-loadout-gobox-gear-case.md) - [Accessible Adventure Coolers](https://www.trendhunter.com/trends/coleman-pro-coolers.md) - [Durable Adventurer Cooler Designs](https://www.trendhunter.com/trends/igloo-trailmate-cooler.md) - [Modern Rugged Mobile Coolers](https://www.trendhunter.com/trends/mobile-cooler.md) - [Miniaturized Outdoor Cooler Designs](https://www.trendhunter.com/trends/yeti-daytrip-coolers.md) - [Insulated Day Trip Coolers](https://www.trendhunter.com/trends/yeti-daytrip.md) - [Lightweight Overlanding Coolers](https://www.trendhunter.com/trends/rugged-road-45-v2-cooler.md) - [All-Terrain Camper Coolers](https://www.trendhunter.com/trends/igloo-trailmate-journey-cooler.md)