# Ruggedly Designed Outdoor Coolers The YETI Roadie 24 Cooler is Durable and Well-Sized By Michael Hemsworth | Published 2020-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yeti-roadie-24 References: [coolthings](https://www.coolthings.com/yeti-roadie-24-compact-cooler-redesign/) & [yeti](https://www.yeti.com/en_US/hard-coolers/roadie-24-hard-cooler/YR24.html) The [YETI](https://www.trendhunter.com/trends/yeti-roadie) Roadie 24 Cooler is one of the latest models from the brand that will provide avid outdoor enthusiasts with a way to keep essential drinks and food cold for extended periods when on a trip. The cooler features a durable, hard-sided design that offers a 20% increase in the amount of space within compared to the previous generation and has an enhanced height to easily fit tall bottles. The unit, although larger, is still 10% lighter than the previous version at 12.8 pounds when empty to make it easy to carry between locations. The YETI Roadie 24 Cooler can accommodate up to 18 beverage cans with ice, comes in four color options and is priced at $199.99. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 77% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Durable Outdoor Gear:** Opportunities for disruptive innovation include durable and sustainable outdoor gear made from recycled materials. - **Portable Refrigeration:** Opportunities for disruptive innovation include portable refrigeration technology that utilizes renewable energy sources for outdoor enthusiasts and remote locations. - **Smart Connected Coolers:** Opportunities for disruptive innovation include smart connected coolers that can monitor and adjust temperature, location, and inventory levels in real-time for outdoor enthusiasts and camping sites. ### Where This Applies - **Outdoor Recreation Gear:** Outdoor recreation gear industry can capitalize on the growing demand for durable and sustainable outdoor gear made from recycled materials. - **Renewable Energy Technology:** Renewable energy technology industry can capitalize on the growing demand for portable refrigeration technology that utilizes renewable energy sources for outdoor enthusiasts and remote locations. - **Smart Home and Iot:** Smart home and IoT industry can capitalize on the growing demand for smart connected coolers that can monitor and adjust temperature, location, and inventory levels in real-time for outdoor enthusiasts and camping sites. ## Related on Trend Hunter - [Durable Suitcase-Style Coolers](https://www.trendhunter.com/trends/yeti-roadie.md) - [Miniaturized Outdoor Cooler Designs](https://www.trendhunter.com/trends/yeti-daytrip-coolers.md) - [Lightweight Overlanding Coolers](https://www.trendhunter.com/trends/rugged-road-45-v2-cooler.md) - [Insulated Day Trip Coolers](https://www.trendhunter.com/trends/yeti-daytrip.md) - [Durable Adventurer Cooler Designs](https://www.trendhunter.com/trends/igloo-trailmate-cooler.md) - [Accessible Adventure Coolers](https://www.trendhunter.com/trends/coleman-pro-coolers.md) - [Limited-Edition Campsite Ice Buckets](https://www.trendhunter.com/trends/yeti-rambler-beverage-bucket.md) - [Modern Rugged Mobile Coolers](https://www.trendhunter.com/trends/mobile-cooler.md) - [All-Terrain Camper Coolers](https://www.trendhunter.com/trends/igloo-trailmate-journey-cooler.md)