# Convenience Store Loyalty Cards Yesway's 'Yesway Rewards' Unlock Savings Through Points Earned By Jana Pijak | Published 2017-07-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/yesway-rewards References: [cstoredecisions](http://www.cstoredecisions.com/2017/07/06/yesway-introduces-yesway-rewards-loyalty-program/) & [yesway](https://yesway.com/rewards/) Convenience store brand [Yesway](https://www.trendhunter.com/trends/yesway) recently launched 'Yesway Rewards,' a [consumer loyalty program](https://www.trendhunter.com/trends/ubacart-loyalty-program) that is designed to unlock savings with every point earned. "The innovative and proprietary customer loyalty program was developed in collaboration with [Paytronix](https://www.trendhunter.com/trends/gas-n-wash), the industry-leading loyalty technology provider," and features a unique currency of 'Smiles' that can be redeemed for exclusive giveaways like free iced beverages, snack items or cups of coffee. The Yesway Rewards loyalty card works as a mobile wallet and can be accessed via a convenient app. With every purchase made, users will build up Smiles points, used to unlock perks and other merchandise. Additionally, this mobile payment, and rewards app is linked to Yesway's 'Beverage Club,' giving convenience store patrons a free coffee after every 5 cups purchased. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 47% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Mobile Wallet Loyalty Programs:** The Yesway Rewards program demonstrates the potential for convenience stores and other industries to utilize mobile wallets as a platform for innovative customer loyalty programs. - **Unique Loyalty Currency:** The introduction of 'Smiles' as a currency for rewards in the Yesway Rewards program highlights the opportunity for businesses to create and promote unique loyalty currencies to enhance customer engagement. - **Integration of Payment and Rewards:** The Yesway Rewards app showcases the trend of integrating payment functionality with loyalty rewards, allowing for a seamless and convenient customer experience. ### Industries Being Reshaped - **Convenience Stores:** Convenience stores can explore the potential of developing their own mobile wallet loyalty programs, similar to Yesway Rewards, to enhance customer loyalty and drive sales. - **Loyalty Technology Providers:** Companies specializing in loyalty technology, like Paytronix, have an opportunity to collaborate with businesses in various industries to develop innovative loyalty programs and mobile apps. - **Food and Beverage Retail:** Food and beverage retailers can consider integrating payment and rewards functionality into their mobile apps to create a seamless customer experience and incentivize repeat purchases. ## Related on Trend Hunter - [Consolidated Rewards Apps](https://www.trendhunter.com/trends/consolidated-rewards-apps.md) - [Gas Retailer Rewards Programs](https://www.trendhunter.com/trends/gas-n-wash.md) - [Loyalty-Based Fuel Savings](https://www.trendhunter.com/trends/true-north-energy.md) - [Comprehensive QSR Reward Programs](https://www.trendhunter.com/trends/aw-rewards.md) - [Custom-Made Loyalty Apps](https://www.trendhunter.com/trends/txb-loyalty-app.md) - [User-Friendly Fuel Loyalty Programs](https://www.trendhunter.com/trends/fuel-loyalty-program.md) - [QSR-Backed Rewards Programs](https://www.trendhunter.com/trends/whataburger-1.md) - [Coffee-Focused Rewards Programs](https://www.trendhunter.com/trends/the-human-bean.md) - [Summer Convenience Store Promotions](https://www.trendhunter.com/trends/yesway.md)