# Patriotic Sports Apparel Yesler Creates Jobs With Quality and Design-Focused Athetic Gear By Social Business Editor | Published 2014-10-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/yesler References: [kickstarter](https://www.kickstarter.com/projects/yesler/your-athletic-wear-reimagined-superior-quality-mad) & [yeslerapparel](http://yeslerapparel.com/) Yesler is a bold and adventurous social business and sports apparel company appealing to Americans as patriots. They ask: Why is it that so many Americans are interested in sports yet their [athletic apparel](https://www.trendhunter.com/trends/welterweight-sweats) is made elsewhere? USA-made attire is also about more than patriotism, however, it's about both being aware of how and where your clothing is made and the importance of getting out there and exercising. Whether it's organized sports, running, yoga or anything, really, Yesler's gear, in its quality and design, will fit the bill. "Because 70% of us either watched or participated in some athletic pursuit, while less than 2% of athletic wear is made here," Yesler explains. "That means 1.2 million domestic, skilled workers have lost their jobs, more than any other manufacturing sector. " They're at the tail end of a [very successful Kickstarter campaign](https://www.kickstarter.com/projects/yesler/your-athletic-wear-reimagined-superior-quality-mad), which will interest you if you're attracted to the best of the best. All the time and always. **Contact Information** Yesler [website](http://yeslerapparel.com/) Yesler on [Kickstarter](https://www.kickstarter.com/projects/yesler/your-athletic-wear-reimagined-superior-quality-mad) Yesler on [Facebook](https://www.facebook.com/yeslerapparel) Yesler on [Twitter](https://twitter.com/teamyesler) ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 42% | Activity: 92% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Usa-made Athletic Apparel:** Disruptive innovation opportunity: Create a high-quality, domestically-produced athletic apparel brand to meet the demand of patriotic Americans. - **Awareness of Clothing Manufacturing:** Disruptive innovation opportunity: Develop a transparent and ethical manufacturing process and communicate it to consumers to meet the increasing demand for sustainable and socially responsible products. - **Fitness and Exercise:** Disruptive innovation opportunity: Integrate technology and design to create innovative fitness gear that caters to various athletic pursuits and motivates people to lead a healthy lifestyle. ### Industries Being Reshaped - **Apparel Manufacturing:** Disruptive innovation opportunity: Revolutionize the apparel manufacturing industry by bringing back skilled jobs to the USA and producing high-quality athletic wear domestically. - **Sustainable Fashion:** Disruptive innovation opportunity: Transform the fashion industry by promoting transparency and ethics in clothing manufacturing, meeting the demand for sustainable and socially responsible products. - **Fitness Equipment:** Disruptive innovation opportunity: Redefine the fitness equipment market by introducing cutting-edge technology and innovative designs that enhance the exercise experience and inspire people to stay active. ## Related on Trend Hunter - [USA-Made Custom Flags](https://www.trendhunter.com/trends/custom-flag.md) - [Sustainable Sports Waxes](https://www.trendhunter.com/trends/sustainable-sports-wax.md) - [Premium Team-Specific Apparel](https://www.trendhunter.com/trends/game-7-apparel.md) - [Sporty Heritage Leisurewear](https://www.trendhunter.com/trends/47-x-sporty-rich-new-york-yankees.md) - [Elite Female Athlete Clothing](https://www.trendhunter.com/trends/elite-female-athlete.md) - [Performance Swimwear Brands](https://www.trendhunter.com/trends/surface-athletic.md) - [Sleek Outdoor Recreational Gear](https://www.trendhunter.com/trends/greater-zion.md) - [Function-Focused Athletic Wear](https://www.trendhunter.com/trends/welterweight-sweats.md) - [Local Sports Marketplaces](https://www.trendhunter.com/trends/waresport.md)