# Nutty Vegetarian Snack Bars The Nestlé YES! Snack Bar will Launch in the UK and Ireland By Michael Hemsworth | Published 2018-09-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yes-snack-bar References: [foodbev](https://www.foodbev.com/news/nestle-launches-new-snack-brand-in-the-uk-called-yes/) & [nestle](https://www.nestle.com) Snacking is continuing to gain popularity on a global basis as consumers seek to enjoy smaller meals continuously throughout the day rather than regimented meals, so brands are developing new products like the [Nestlé](https://www.trendhunter.com/trends/nestl-rallies-nut-butter-bombs) YES! Snack Bar with this in mind. The bars are made it ha range of vegetarian ingredients that will provide [healthy energy](https://www.trendhunter.com/trends/rawq-cacaoraspberrywalnut-bar) to the consumer without the addition of [added sugar](https://www.trendhunter.com/trends/lowsugar-highprotein-bars) or other unwanted food varieties. The bars come in five flavor varieties including 'Lively Lemon,' 'Delicious Beetroot & Apple,' 'Tempting Sea Salt, Dark Choc & Almond,' 'Quinoa & Chilli,' 'Delightful Coffee, Dark Choc & Cherry' and 'Sumptuous Cranberry & Dark Choc.' Each of the Nestlé YES! Snack Bars contain just five grams of naturally occurring sugar in each serving. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 63% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Snacking Continues to Rise:** The growing popularity of snacking presents an opportunity for brands to develop innovative and convenient snack options. - **Vegetarian Food Trend:** The demand for vegetarian snacks highlights the need for innovative plant-based ingredients and flavors. - **Low Sugar Alternatives:** Consumers' desire for healthier options creates a space for innovative snack bars with reduced sugar content. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can tap into the rising snacking trend by creating innovative vegetarian snack products with lower sugar content. - **Health and Wellness:** The health and wellness industry can leverage the vegetarian food trend by offering nutritious and plant-based snack options to health-conscious consumers. - **Confectionery:** Confectionery companies have a disruptive innovation opportunity to develop low-sugar alternatives to traditional chocolate bars, catering to the demand for healthier snacking options. ## Related on Trend Hunter - [Minimally Processed Snack Bars](https://www.trendhunter.com/trends/fruit-nut-bar.md) - [Reformulated Nutty Snack Bars](https://www.trendhunter.com/trends/nature-valley-fruit-nut.md) - [Crunchy Savory Snack Bars](https://www.trendhunter.com/trends/nature-valley-savory-nut-crunch.md) - [Chocolatey High-Fiber Snack Bars](https://www.trendhunter.com/trends/kind-chocolate-chip-cashew.md) - [Plant-Based Double-Chocolate Snack Bars](https://www.trendhunter.com/trends/buttermlk-double-choccy-snack-bar.md) - [Nut Butter-Filled Snack Bars](https://www.trendhunter.com/trends/wholistic-snack-bars.md) - [Savory On-the-Go Snack Bars](https://www.trendhunter.com/trends/savory-bars.md) - [Fruity Fiber-Rich Snack Bars](https://www.trendhunter.com/trends/nakd-fruit-fibre-bars.md) - [Tasty Vegan-Friendly Snack Bars](https://www.trendhunter.com/trends/jade-joy-wellbeing-bars.md)