# Streamlined Holiday Shopping Yes, More & Co Simplifies Holiday Shopping With Daily SMS Deals By Ell Smith | Published 2025-06-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/yes-more-co References: [join.yesmoreandco](https://join.yesmoreandco.com/holiday?ref=producthunt&uid=3dd05697-0cb7-4f2b-a1c5-b45abd8702a8)  Yes, [More & Co](https://www.trendhunter.com/trends/cloud-9-pillow) offers a subscription-based [holiday shopping service](https://www.trendhunter.com/trends/dollar-general-24-days-of-savings) designed to simplify gift purchasing. Subscribers receive a daily text message at noon Pacific time from late November through mid-December, featuring curated products from small brands at discounted prices. Users can respond with a simple "YES" to purchase the featured item, streamlining the buying process and reducing the time spent on holiday shopping. The service operates on a lifetime membership model, requiring a one-time payment of $2. This approach leverages convenience and [curated discovery](https://www.trendhunter.com/trends/dealio), appealing to consumers seeking efficient, low-effort shopping solutions during the busy holiday season. For businesses, this model illustrates an innovative way to drive direct-to-consumer sales while supporting small brands and engaging users via SMS marketing. Image Credit: Yes, More & Co ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 15% | Activity: 15% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Sms-based Shopping:** Utilizing SMS for direct purchasing offers an innovative channel for brands to connect with consumers, cutting through digital clutter. - **Subscription Holiday Services:** Providing subscription-based services for holiday shopping exemplifies how to simplify consumer choices during high-stress seasons. - **Curated Product Discovery:** Curated discovery through daily deals fosters consumer engagement by introducing them to niche products they may never encounter otherwise. ### Where This Applies - **Retail Tech:** Opportunities in retail technology emerge as platforms leverage SMS to provide seamless purchasing experiences. - **Direct-to-consumer Sales:** The direct-to-consumer sales model gains traction by simplifying transactions and fostering brand loyalty through exclusive offerings. - **Small Brand Marketing:** Supporting small brands through targeted marketing campaigns offers growth potential while appealing to consumers seeking unique purchasing options. ## Related on Trend Hunter - [Holiday Decor Subscriptions](https://www.trendhunter.com/trends/readyfestive-1.md) - [Same-Day Holiday Deliveries](https://www.trendhunter.com/trends/sameday-holiday-deliveries.md) - [Text-to-Shop Retail Services](https://www.trendhunter.com/trends/friday-personal-shopping-assistant.md) - [SMS Commerce Services](https://www.trendhunter.com/trends/klaviyo-1.md) - [Text Messenger Checkout Applications](https://www.trendhunter.com/trends/postscript.md) - [Text Message Shopping Services](https://www.trendhunter.com/trends/textual.md) - [Text-to-Shop Retail Services](https://www.trendhunter.com/trends/walmart-text-to-shop.md) - [Retailer-Backed Holiday Experiences](https://www.trendhunter.com/trends/j-crew-2.md) - [Global Fashion Promotions](https://www.trendhunter.com/trends/shein-black-friday.md)