# Alluring Lingerie Looks The Yes Master Autumn-Winter 2011 Campaign is Enticing By Jordan Sowunmi | Published 2011-07-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/yes-master-autumn-winter-2011 References: [fashionising](http://www.fashionising.com/pictures/s--Yes-Master-AW-11-Campaign-11001-1.html) & [yes-master](http://www.yes-master.co.uk/) The Yes Master Autumn/Winter 2011 ad campaign is like an invitation to sordid bliss. Shot by London-based photog Billa Baldwin, the Yes Master Autumn/Winter 2011 ad campaign features rising star Zuleika Cheatle-Conte, who exudes the kind of [natural sex appeal](https://www.trendhunter.com/trends/contemporary-femininity) that photographers and brands around the world are desperate to attach their name to. Despite being relatively new to the fashion world, Cheatle-Conte holds her body and face with the confidence of a veteran model. With her back to the wall, her mouth alluringly ajar, and her eyebrows slightly raised, Cheatle-Conte's organic beauty and seductive eyes make it hard to turn away. Much credit should also be given to Billa Baldwin. The accomplished shutterbug has shot for covers Super Super magazine, captured ad campaigns for [Reebok](https://www.trendhunter.com/trends/board-flip), and snapped shots of rapper/singer Santigold. The Yes Master Autumn/Winter 2011 ad campaign is appearing in print publications now. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Rising Star Models:** Opportunity for brands to collaborate with new, confident models who exude natural sex appeal. - **Seductive Ad Campaigns:** Brands can create alluring campaigns that captivate audiences with organic beauty and seductive imagery. - **Photography for Fashion Brands:** Photographers have the chance to work with fashion brands for editorial shoots and ad campaigns. ### Who This Affects Most - **Fashion:** Fashion brands can incorporate rising star models in their ad campaigns and editorial shoots. - **Photography:** Photographers can offer their services to fashion brands for ad campaigns and editorial shoots. - **Advertising:** Advertising agencies can develop seductive and captivating campaigns for fashion brands. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)