# Actress-Endorsed Perfume Ads Shay Mitchell Stars in Cacharel Parfums’ Yes I Am Fragrance Campaign By Grace Mahas | Published 2020-02-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/yes-i-am References: [instagram](https://www.instagram.com/p/B8kPteUlfCU/) & [cacharel-parfums](https://www.cacharel-parfums.com/eu) Actress Shay Mitchell -- best known for her role as Emily Fields in the television series *Pretty Little Liars* -- recently debuted in L’Oréal-licensed fragrance brand Cacharel Parfums newest campaign, Yes I Am. The actress took to Instagram to announce her new collaboration, stating: "“I am so excited to announce that I am partnering with @CacharelParfums as the spokesperson for the Yes I am fragrance collection." The Yes I Am campaign showcases the three new scents in the brand's latest range including Yes I Am Pink, Yes I Am Red and Yes I Am Purple. The new scents pay were inspired by "a generation of empowered women who are diverse, outspoken and determined" and each scent feature the brand's signature spicy cremoso blend, described as " a creamy accord infused with cardamom." Image Credit: Cacharel Parfums ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 22% | Activity: 19% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Actress-endorsed Perfume Ads:** Opportunity for brands to collaborate with popular actresses to promote their fragrance collections. - **Fragrance Campaign Collaborations:** Growing trend of celebrities partnering with fragrance brands for advertising campaigns. - **Empowered Women Fragrance Collections:** Demand for fragrance collections that aim to empower women and celebrate diversity. ### Sectors Adopting This - **Perfume:** The perfume industry can explore more collaborations with actresses to promote their fragrances. - **Celebrity Endorsement:** Opportunity for celebrity marketing agencies to connect fragrance brands with popular actresses for endorsement deals. - **Cosmetics:** Cosmetic brands can create fragrance collections that empower and celebrate diverse women. ## Related on Trend Hunter - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Modern Femininity Fragrances](https://www.trendhunter.com/trends/cacharel-ella-ella.md) - [Streaming Series Fragrances](https://www.trendhunter.com/trends/emily-in-paris-fragrance.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Effortlessly Feminine Fragrances](https://www.trendhunter.com/trends/forvr-mood-fragrance.md) - [Collaborative Rom-Com Drama Scents](https://www.trendhunter.com/trends/emily-in-paris-holiday.md) - [A-List Beauty Ambassador Campaigns](https://www.trendhunter.com/trends/dior-addict-2026-collection.md)