# Empowering Youthful Fragrances Cacharel's YES I AM BLOOM UP! is Promoted by Skai Jackson By Jana Pijak | Published 2023-09-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yes-i-am-bloom-up References: [loreal](https://www.loreal.com/en/loreal-luxe/cacharel/) Since launching in 1978, [Cacharel](https://www.trendhunter.com/trends/cacharel-ella-ella) has been a brand representative of youth and freedom -- its newest fragrance 'YES I AM BLOOM UP!' is no exception. A follow up to the 2018 'YES I AM,' YES I AM BLOOM UP! reimagines the original spicy signature with a [fresh and fizzy twist](https://www.trendhunter.com/trends/daisy-glow-limited-edition) that evokes a joyful, self-expressive air. Master perfumers Honorine Blanc and Alexis Grugeon created the feel-good scent, blending red berries, green mandarin, red peonies, orange blossom, benzoin, and sandalwood essence. The fragrance is promoted by new spokesperson, Skai Jackson, a multi-talented young actress, author, and advocate for social justice. Her inspiring journey aligns perfectly with Cacharel's commitment to [women's empowerment](https://www.trendhunter.com/trends/feminine-empowerment). As a long-term partner of Inspiring Girls International, Cacharel connects young girls with female role models worldwide, uplifting aspirations and promoting positive values. Image Credit: Cacharel ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 70% | Activity: 89% | Freshness: 17% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Youthful Fragrances:** Cacharel's YES I AM BLOOM UP! reimagines the original spicy signature with a fresh and fizzy twist that evokes a joyful, self-expressive air. - **Brand Representation:** Cacharel has been a brand representative of youth and freedom since its launch in 1978. - **Women's Empowerment:** Cacharel's commitment to women's empowerment aligns perfectly with Skai Jackson, the fragrance's new spokesperson, who is an advocate for social justice and uplifts aspirations. ### Who This Affects Most - **Perfume:** Cacharel's YES I AM BLOOM UP! offers a fresh and fizzy twist to the perfume industry, catering to youthful and self-expressive consumers. - **Fashion:** Cacharel's YES I AM BLOOM UP! promotes youth and freedom, making it a great fit for the fashion industry, especially targeting young female fashionistas. - **Social Impact:** Cacharel's partnership with Inspiring Girls International and Skai Jackson's involvement in social justice advocacy opens up opportunities for the fragrance industry to support positive values and uplift aspirations. ## Related on Trend Hunter - [Modern Femininity Fragrances](https://www.trendhunter.com/trends/cacharel-ella-ella.md) - [Confidence-Boosting Youth Bodycare](https://www.trendhunter.com/trends/c-by-claires.md) - [Mood-Matching Tween Fragrances](https://www.trendhunter.com/trends/xoxo-daise.md) - [Inclusive Fragrance Campaigns](https://www.trendhunter.com/trends/where-will-they-take-you.md) - [Revitalized Brand Fragrances](https://www.trendhunter.com/trends/juicy-couture-4.md) - [Fragrance Layering Campaigns](https://www.trendhunter.com/trends/jo-malone-london-uniquely-you.md) - [Youth-Friendly Non-Irritating Fragrances](https://www.trendhunter.com/trends/everedens-new-scent-category.md) - [Sensorial Beauty Brands](https://www.trendhunter.com/trends/playful-fragrances.md) - [Festival-Inspired Fragrances](https://www.trendhunter.com/trends/carnivale.md)