# Customer-Created Taglines Emerald Nuts' New Tagline, "Yes Good," Was Inspired by a Customer Review By Laura McQuarrie | Published 2017-03-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/yes-good References: [adweek](http://www.adweek.com/creativity/emerald-nuts-favorite-ridiculously-simple-amazon-review-is-now-its-tagline-yes-good/) & [yesgood.website](http://yesgood.website/) 'The True Story of Yes Good' is a new video from Emerald Nuts that explains how its new tagline, "Yes Good," came to be. As the brand explains, it all started with a two-word customer review on [Amazon](https://www.trendhunter.com/trends/amazon-holiday-campaign) that was shared in the summer of 2016. The submission of the "two most positive words ever" has since sparked the creation of a new official tagline for the brand's snacks, as well as [campaigns and a new site](https://www.trendhunter.com/trends/feed-the-fun). The "yesgood.website" humorously shares the exact words of the anonymous customer's review, alongside items on their Amazon wishlist and a call for any information on the author of the viral review to be promptly submitted. As well as leveraging crowdsourcing for the creation of [new product designs and flavors](https://www.trendhunter.com/trends/candyking-colab), brands are now even experimenting with tweaking their identities with help from engaged customers. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 10% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Customer-created Taglines:** Opportunity for brands to harness customer feedback and reviews to create compelling and authentic taglines. - **Crowdsourced Brand Identity:** Brands can tap into engaged customers to shape and evolve their brand identities, fostering deeper connections and loyalty. - **Personalized Crowdsourcing:** The merging of crowdsourcing and personalization allows brands to tailor their offerings based on individual customer preferences, resulting in more relevant and targeted products. ### Sectors Adopting This - **Food and Beverage:** Consumer packaged goods companies can disrupt the industry by involving customers in the creation of taglines and brand identities, resulting in stronger customer loyalty. - **Marketing and Advertising:** Marketing agencies and advertising firms can explore the use of customer-driven taglines and brand identity strategies to create impactful campaigns that resonate with target audiences. - **E-commerce and Retail:** Online retailers and e-commerce platforms can leverage crowdsourcing and customer feedback to enhance their brand image and deliver personalized shopping experiences. ## Related on Trend Hunter - [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md) - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md) - [Hilarious Fandom Cheese Campaigns](https://www.trendhunter.com/trends/beechers-handmade-cheese.md) - [90s-Era Snack Product Campaigns](https://www.trendhunter.com/trends/pringles-one-you-pop-campaign.md) - [Customer-Driven Holiday Campaigns](https://www.trendhunter.com/trends/amazon-holiday-campaign.md) - [Product Review-Centered Campaigns](https://www.trendhunter.com/trends/kitchenaid-love-the-racks.md) - [Culinary Tradition Food Campaigns](https://www.trendhunter.com/trends/merchant-gourmet-yes-chef-campaign.md) - [Protein Product Naming Campaigns](https://www.trendhunter.com/trends/myprotein-snack-bar.md) - [Customer Review-Platforming Skincare Campaigns](https://www.trendhunter.com/trends/feedback-from-reddit.md)