# Cooking Competition Meal Boxes A New NBC Series Inspired the Limited-Edition "Yes, Chef!" Meal Kit By Laura McQuarrie | Published 2025-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yes-chef-meal-kit References: [foodandwine](https://www.foodandwine.com/goldbelly-yes-chef-meal-kit-martha-stewart-jose-andres-11722457) & [goldbelly](https://www.goldbelly.com/restaurants/yes-chef/jose-andres-x-martha-stewart-yes-chef-box)  Not everyone cooks like Martha Stewart or José Andrés, but Goldbelly is making it a little easier for everyone to enjoy quality meals with the limited-edition "Yes, Chef!" [meal kit](https://www.trendhunter.com/trends/paella-kit). Bot culinary legends signed on to host [NBC’s](https://www.trendhunter.com/trends/candy-cane-brownie) newest cooking competition, “Yes, Chef!” and NBC's José Andrés x Martha Stewart "Yes Chef!" Box shares the staples for making José Andrés's famous Chicken Paella Valenciana and Martha Stewart's signature, four-layered Salted Caramel Chocolate Cake for dessert. The kit, which supplies all of the essentials to serve four, includes ingredients and items like a 15" paella pan, plus a [branded utensil set](https://www.trendhunter.com/trends/red-carpet-recipe-collection). Building excitement around the new cooking competition, this kit offers an accessible way for at-home cooks to whip up something savory for dinner, then a sweet treat for dessert. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 61% | Activity: 61% | Freshness: 40% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Celebrity-influenced Meal Kits:** Meal kits inspired by celebrity chefs are transforming home cooking by offering unique and curated culinary experiences. - **Cooking Competition Tie-ins:** Television cooking competitions are extending their brand influence through innovative product offerings like themed meal kits. - **Limited-edition Culinary Products:** The creation of limited-edition culinary kits leverages exclusivity to drive consumer interest and engagement with food brands. ### Industries Being Reshaped - **Meal Kit Delivery:** The meal kit delivery industry is evolving with collaborations that elevate offerings and attract new consumer demographics. - **Television and Media:** Television networks are expanding their revenue streams by integrating interactive product experiences linked to popular shows. - **Home Cookware and Utensils:** The home cookware industry benefits from themed and branded cooking sets that appeal to aspiring home chefs seeking professional-quality tools. ## Related on Trend Hunter - [Celebrity Chef Meal Kits](https://www.trendhunter.com/trends/celebrity-experiences.md) - [Chef-Curated Cooking Kits](https://www.trendhunter.com/trends/nyt-cooking-kits.md) - [Chef-Crafted Meal Kits](https://www.trendhunter.com/trends/home-chef-x-gordon-ramsay.md) - [Culinary Battle Games](https://www.trendhunter.com/trends/show-me-your-chef.md) - [Easeful Asian-Inspired Meal Kits](https://www.trendhunter.com/trends/molly-yeh-x-blue-apron.md) - [Iconic Cartoon Meal Kits](https://www.trendhunter.com/trends/home-chef-x-spongebob.md) - [Convenient Meal Kits](https://www.trendhunter.com/trends/momofuku-and-milkbar.md) - [Balanced Meal Kits](https://www.trendhunter.com/trends/home-chef-and-skinnytaste.md) - [Simple Satisfying Meal Kits](https://www.trendhunter.com/trends/green-chef-x-emily-mariko.md)