# Mission-Driven Tea Beverages CLEAN Cause's Yerba Mate Drinks Support Addiction Recovery By Laura McQuarrie | Published 2020-03-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/yerba-mate-drinks References: [prnewswire](https://www.prnewswire.com/news-releases/air-wick-introduces-a-new-connected-smart-diffuser-with-bluetooth-technology-301013712.html) & [cleancause](https://cleancause.com/) [CLEAN Cause](https://www.trendhunter.com/trends/wholesome-organics) is equally as passionate about making organic, better-for-you yerba mate drinks as it is supporting recovery from drug and alcohol addiction. In fact, CLEAN's giveback program donates 50% of its profits to support recovery via "[CLEAN Kickstarts](https://www.trendhunter.com/trends/sparkling-pick-me-up)" scholarships for sober living. The [sparkling yerba mate drinks](https://www.trendhunter.com/trends/milonga-yerba-mate) are sold in colorful cans that make their mission clear, all the while offering what the Austin-based beverage company calls "160mg of Better Caffeine." Yerba mate is often consumed as an alternative to coffee or energy drinks, as it is relied on as a provider of energy that doesn't cause undesirable side effects. The company's mission-driven beverages are offered in vibrant, fresh and fruity varieties like Lemon Lime, Blackberry, Peach and Raspberry. Image Credit: CLEAN Cause ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 69% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Mission-driven Beverages:** Opportunity to create and promote beverages that support a specific cause or mission while offering a refreshing and healthy option. - **Organic Yerba Mate Drinks:** Innovation in creating organic, yerba mate-based beverages as an alternative to coffee and energy drinks, providing natural energy without side effects. - **Giveback Programs:** Opportunity to implement giveback programs in which a percentage of profits are donated to support a specific cause or community. ### Who This Affects Most - **Beverage Industry:** Disruptive innovation opportunities in developing mission-driven beverages that cater to health-conscious consumers. - **Health and Wellness Industry:** Opportunity to introduce organic, yerba mate drinks as a healthier alternative to caffeine-rich beverages while supporting addiction recovery. - **Social Impact Industry:** Innovation in creating giveback programs within industries to support social causes and initiatives. ## Related on Trend Hunter - [Elevating Yerba Maté Drinks](https://www.trendhunter.com/trends/matrafox-studio.md) - [Sparkling Tea Blend Beverages](https://www.trendhunter.com/trends/marquis.md) - [Energizing Yerba Mate Beverages](https://www.trendhunter.com/trends/yerba-mate-beverage.md) - [Peach-Flavored Caffeinated Beverages](https://www.trendhunter.com/trends/peach-revival.md) - [All-Natural High Energy Cans](https://www.trendhunter.com/trends/guayak-yerba-mate.md) - [Functional Tea Launches](https://www.trendhunter.com/trends/uncle-matts-organic-yerba-mate-energy-tea.md) - [Consumer-Driven Energy Drinks](https://www.trendhunter.com/trends/yerba-energy-drinks.md) - [Organic Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/machu-picchu-energy.md) - [Naturally Energizing Drinks](https://www.trendhunter.com/trends/go-mate-drinks.md)