# Garden-Themed Yogurt Flavors The Yeo Valley British Blackcurrant Yogurt is Limited-Edition By Michael Hemsworth | Published 2021-04-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/yeo-valley-british-blackcurrant-yogurt References: [foodbev](https://www.foodbev.com/news/yeo-valley-launches-limited-edition-british-blackcurrant-yogurt/) & [yeovalley](https://www.yeovalley.co.uk) The Yeo Valley British blackcurrant yogurt is a new [limited-edition](https://www.trendhunter.com/trends/coconut-cult-probiotic-coconut-yogurt) offering from the UK-based brand that is likely to be a hit amongst consumers seeking out a seasonally themed option to try out. The yogurt is made with 100% British organic milk along with British organic blackcurrants that have been sourced exclusively from a blackcurrant farm in Herefordshire that's family run. The product has been created in partnership with The Royal Horticultural Society (RHS) and features [florally inspired branding](https://www.trendhunter.com/trends/blueberry-lavender) to boot. Head of Gardening at [Yeo Valley Organic](https://www.trendhunter.com/trends/beef-steak-burgers) Sarah Mead spoke on the new Yeo Valley British blackcurrant yogurt saying, "The launch of our British Blackcurrant yogurt is a celebration of organic farming, and we can’t wait for people to try it. We’re bringing a slice of our Somerset organic garden to the first autumn edition of the RHS Chelsea Flower Show this September, and this special hedgerow-inspired limited edition seems a fitting way to kick things off.” ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 57% | Activity: 64% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Seasonally Themed Yogurt:** Consumer demand for seasonal flavors in the yogurt industry presents an opportunity for companies to develop unique and limited-edition products that appeal to customers' desire for variety. - **Locally Sourced Ingredients:** Utilizing locally sourced ingredients offers yogurt companies an opportunity to promote sustainability and support local communities while appealing to consumers' increasing preference for organic and eco-friendly products. - **Florally-inspired Branding:** Incorporating floral designs and branding to packaging can add a unique touch to yogurt products and appeal to customers seeking a refreshing and aesthetically pleasing experience. ### Industries Being Reshaped - **Food and Beverage:** Innovative yogurt products can cater to consumers looking for new and unique flavors, creating new opportunities in the food and beverage industry. - **Agriculture:** Partnering with local farms to source ingredients can be a disruptive innovation for the agriculture industry and provide companies with a more sustainable and ethical supply chain. - **Marketing and Branding:** Innovative and eye-catching branding ideas present opportunities for marketers and designers to create a unique and memorable customer experience, ultimately impacting sales and brand loyalty. ## Related on Trend Hunter - [Summertime Fruit Yogurts](https://www.trendhunter.com/trends/rachels-organic-mixed-berries-greek-style-yogurt.md) - [Artisan Autumnal Yogurts](https://www.trendhunter.com/trends/spiced-plum-custard-yogurt.md) - [Oat-Blended Yogurt Pots](https://www.trendhunter.com/trends/yeo-valley-organic-little-yeos.md) - [Romantic Natural Yogurt Pots](https://www.trendhunter.com/trends/la-fermiere.md) - [Seasonally Spiced Yogurts](https://www.trendhunter.com/trends/apple-cinnamon-greek-yogurt.md) - [Collaborative Greek Yogurt Products](https://www.trendhunter.com/trends/tims-dairy-strawberry-royale.md) - [Triple-Layer Matcha Yogurts](https://www.trendhunter.com/trends/strawberry-matcha-yogurt.md) - [Premium French-Inspired Yogurts](https://www.trendhunter.com/trends/la-fermiere-debuts.md) - [Refreshing Skyr Yogurt Snacks](https://www.trendhunter.com/trends/siggis-seasonal-tropical-yuzu-skyr.md)