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# Zombified Beautography
Yen Magazine 'La Petite Clocharde' Looks Like the Living Dead

By Annie Ho | Published 2010-06-11 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/yen-magazine-la-petite-clocharde
References: [asianmodelsblog.blogspot](http://asianmodelsblog.blogspot.com/2010/06/charlotte-carey-editorial-for-australia.html) & [yenmag.net](http://www.yenmag.net/)

The Yen Magazine 'La Petite Clocharde' spread just made me appreciate [black and white photography](https://www.trendhunter.com/trends/jiyongkim-fw25) even more. And, it made me appreciate zombies!

In this editorial, model Charlotte Carey poses as a fun-loving, [zombie-like](https://www.trendhunter.com/trends/aldi-and-elladoesfx) person with dark circles and dirt marks on her face. She looks like she just climbed out of a grave, which, might I add, looks pretty cool. The Yen Magazine 'La Petite Clocharde' editorial was shot by photographer Andrew Kaykendall and styled by Brett Bailey, with [makeup](https://www.trendhunter.com/trends/annabelle-cosmetics) by Iris Moreau.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 12% | Activity: 25% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Black-and-white Photography:** Exploring the use of black and white photography can create visually striking and evocative images across various industries.
- **Zombie-inspired Fashion:** By incorporating zombie-like elements into fashion spreads and product designs, brands can tap into the growing interest in the zombie culture.
- **Graveyard Aesthetic:** Exploring the concept of a graveyard aesthetic in artwork and creative projects can create a unique and intriguing visual experience.

### Where This Applies

- **Fashion:** Fashion brands can incorporate zombie-inspired elements into their designs and marketing campaigns to appeal to a niche and edgy target audience.
- **Photography:** Photographers can experiment with black and white photography techniques to capture haunting and captivating images with a timeless appeal.
- **Art and Design:** Artists and designers can explore the graveyard aesthetic to create visually compelling and thought-provoking pieces across different mediums.

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