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# Supermarket Chain Launches
The First Yeme Flagship Store Shows Off the New Brand's Concept

By Rebecca Byers | Published 2016-05-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/yeme-flagship
References: [retaildesignblog.net](http://retaildesignblog.net/2016/05/02/yeme-flagship-store-by-winwin-bratislava-slovakia/)

The Yeme flagship store in Bratislava is the [new grocery chain's first official location](https://www.trendhunter.com/trends/freshdirect-retail-location). Showing off an ultramodern decor, the Yeme flagship is defined by its use of natural wood and black stainless steel infrastructure to hold up an interior facade. The store was designed by winwin architectural office and highlights the continued lengths to which brands are willing to go to win back consumers tempted by more convenient local options.

The new supermarket brand has built its premier location inside a former furniture storage facility and takes advantage of the stunning high ceilings and supply of [natural light](https://www.trendhunter.com/trends/josmo). The retail outpost also boasts several small-scale food production facilities such as a bakery and butcher's counter.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 96% | Activity: 92% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Ultramodern Decor:** Disruptive innovation opportunity: Develop new interior design concepts for retail spaces that combine natural elements with modern infrastructure.
- **Small-scale Food Production:** Disruptive innovation opportunity: Create innovative solutions for small-scale food production facilities within retail stores to enhance the shopping experience and attract customers.
- **Convenient Local Options:** Disruptive innovation opportunity: Develop strategies and technologies to enhance convenience and compete against local options in the grocery industry.

### Industries Being Reshaped

- **Retail Design:** Disruptive innovation opportunity: Offer unique design services that incorporate natural wood and modern infrastructure to create visually appealing retail spaces.
- **Food Production:** Disruptive innovation opportunity: Develop innovative equipment and processes for small-scale food production facilities integrated within retail stores.
- **Grocery:** Disruptive innovation opportunity: Explore new business models and technologies to provide convenient shopping experiences and compete against local options.

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