# Eco-Friendly Libations Sustainable, Organic Yellow+Blue Wines By Marissa Liu | Published 2009-12-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/yellowblue-wines References: [thedieline](http://www.thedieline.com/blog/2009/12/yellow-blue-organic-wine.html) & [ybwines](http://www.ybwines.com/) Yellow+Blue wines are environmentally conscious beverages made with [organically grown grapes](https://www.trendhunter.com/trends/rotterdam-urban-winery) from Spain. They come in [tetra paks](https://www.trendhunter.com/trends/mud-house-mini-box) that hold two more glasses of wine than do their glass bottle counterparts, making Yellow+Blue wines eco-friendly and economical. Though they are committed to positive change Yellow+Blue wines, a US-based company, don't outrightly call themselves green. They currently make white (torrontes), red (malbec) and rosé wines. **Implications** - Consumers are looking for products that cater to the "eco chic" ideal. By providing consumers with a classy product that is friendly to the environment, a company can help a consumer feel like they are no longer making a sacrifice for the sake of the environment, causing self-satisfaction as well as enjoyment. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 29% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Packaging:** Opportunities for developing sustainable packaging alternatives for other types of food and beverage products. - **Organic Beverages:** Opportunities to create and market more organic, sustainable beverage options for conscious consumers. - **Greenwashing:** Possible backlash and scrutiny on companies claiming to be environmentally conscious. ### Who This Affects Most - **Wine Industry:** Efforts to increase sustainability practices and create more eco-friendly packaging options. - **Beverage Industry:** Opportunities to develop and market sustainable beverage options for consumers. - **Environmental Services:** Growing demand for environmental consulting services to help companies reduce their carbon footprint and increase sustainability. ## Related on Trend Hunter - [Eco Boxed Wine Duos](https://www.trendhunter.com/trends/boxed-wines.md) - [Chic Boxed Wines](https://www.trendhunter.com/trends/wine-in-a-box.md) - [Environmentally Focused Wine Products](https://www.trendhunter.com/trends/wise-wolf-by-banrock-station.md) - [Sustainably Packaged White Wines](https://www.trendhunter.com/trends/wise-wolf-sauvignon-blanc.md) - [Sustainable Alcohol-Free Blueberry Wines](https://www.trendhunter.com/trends/ozharvest.md) - [Recyclable Lightweight Wine Bottles](https://www.trendhunter.com/trends/ron-rubin-brands.md) - [Sustainable Bulk Pinot Grigios](https://www.trendhunter.com/trends/rewild-wines.md) - [Limited-Edition Orange Wines](https://www.trendhunter.com/trends/orange-wines.md) - [Eco-Friendly Rose Wine Packaging](https://www.trendhunter.com/trends/vinca-organic-pale-ros.md)