# Revolutionized Training Bras This 18-Year-Old Entrepreneur Changes Your First Bra for a Better Fit By Jennifer Paul | Published 2014-04-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/yellowberry References: [huffingtonpost](http://www.huffingtonpost.com/2014/04/16/megan-grassell-yellowberry_n_5160099.html?&ncid=tweetlnkushpmg00000067) & [yellowberrycompany](http://www.yellowberrycompany.com/) An 18-year-old Texas student has created Yellowberry for women who are developing and are having a hard time finding the perfect fitting [training bra](https://www.trendhunter.com/trends/underwire-bra-collection). Trying to figure out which bra works best for you takes time; there are many options and it can be overwhelming. Megan Grassell didn't like the options that were out there for her or for her [younger sister](https://www.trendhunter.com/trends/cureus-label). When her mother took her to get her first bra, Megan was overwhelmed and confused. She told The Huffington Post that "a woman handed me a bunch of fuchsia bras, and ushered me into a changing room to fend for myself. I remember being too embarrassed to walk out of the dressing room with a bra on under my clothes because I looked so different." After being shot down by many for thinking she was too young to be trying to make a change Megan created a [Kickstarter](https://www.trendhunter.com/trends/entrepreneurship-for-children) campaign and is now helping young girls around the world but appropriate and appealing bras for their ages. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 27% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Why This Trend Is Growing - **Personalized Training Bras:** Revolutionized training bras offer personalized options for women who are developing, creating a better fit and eliminating the overwhelming choice. - **Empowering Young Girls:** Revolutionized training bras empower young girls by providing appropriate and appealing options, eliminating feelings of embarrassment. - **Direct-to-consumer Bra Brands:** Revolutionized training bras by young entrepreneurs disrupt the traditional bra industry by offering direct-to-consumer options through platforms like Kickstarter. ### Industries Being Reshaped - **Fashion Industry:** Revolutionized training bras introduce disruptive innovation to the fashion industry, specifically the market for women's undergarments. - **E-commerce Industry:** Revolutionized training bras leverage e-commerce platforms like Kickstarter to disrupt the traditional retail industry and reach a global audience. - **Youth Market:** Revolutionized training bras tap into the youth market by providing specialized products for young girls going through the developmental stage. ## Related on Trend Hunter - [AI-Powered Bra Fitting Platforms](https://www.trendhunter.com/trends/brarista.md) - [Gen Z-Focused Menstrual Care](https://www.trendhunter.com/trends/cycl.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [Post-Surgery Undergarment Collections](https://www.trendhunter.com/trends/postsurgery-undergarment.md) - [Cancer-Detecting Smart Bras](https://www.trendhunter.com/trends/kemisola-bolarinwa.md) - [Teen Menstrual Underwear](https://www.trendhunter.com/trends/awwa-period-care.md) - [Flexible Underwire Bras](https://www.trendhunter.com/trends/everflexing-bra.md) - [Teen-Focused Period Underwear](https://www.trendhunter.com/trends/proof.md)