# Future-Facing Plant Protein Products Yellow Sunshine Products Feature Fermented Lupin Protein By Michael Hemsworth | Published 2025-06-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/yellow-sunshine-products References: [vegconomist](https://vegconomist.com/products-launches/new-swiss-plant-based-brand-yellow-sunshine-introduces-fermented-lupin-protein/) & [yellowsunshine.ch](https://yellowsunshine.ch/)  The Yellow [Sunshine](https://www.trendhunter.com/trends/plant-based-protein-powders) products are a series of new plant-based food items created by the Co-Foudners of New Rotos Alice Fauconnet and Freddy Hunziker that put a focus on the future of food. The product range consists of food items crafted with [fermented lupin protein](https://www.trendhunter.com/trends/vivitein-blg), which does double duty to elevate the plant-based protein of the recipes and also provide environmental benefits. The nutrient-dense products consist of three lupin protein blocks in three flavors including Garlic & Herbs, Plain and Pepper & Paprika, which are ready for use in a variety of recipes right out of the pack. Fauconnet commented on the Yellow Sunshine products saying, "We’re not just offering an alternative; we’re building a future-forward protein that supports health, delivers complete nutrition, and tastes incredible." Image Credit: Yellow Sunshine ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 62% | Activity: 68% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Fermented Plant Proteins:** Utilizing fermentation techniques to enhance plant protein profiles presents an opportunity for both improved nutrition and sustainability. - **Nutrient-dense Meat Alternatives:** Focusing on developing plant-based alternatives that offer complete nutrition could redefine consumer expectations for meat substitutes. - **Flavor-infused Protein Blocks:** The creation of conveniently flavored protein blocks opens new pathways for consumer-friendly meal preparation and diversity in plant-based diets. ### Who This Affects Most - **Plant-based Foods:** The expanding market for plant-based foods offers immense potential for innovation in product development and consumer engagement. - **Fermentation Biotechnology:** Advancements in fermentation biotechnology can unlock new functional foods with enhanced protein and nutrient profiles. - **Sustainable Food Systems:** Integrating sustainable practices into food production systems is key to supporting environmental goals while meeting consumer demand. ## Related on Trend Hunter - [Australian Legume-Based Proteins](https://www.trendhunter.com/trends/lupreme.md) - [Sunflower-Sourced Protein Products](https://www.trendhunter.com/trends/sunflower-protein.md) - [Innovative Plant-Based Proteins](https://www.trendhunter.com/trends/revolutionize-plantbased-foods.md) - [Air-Derived Protein Supplements](https://www.trendhunter.com/trends/solar-foods-and-sensapure-flavors.md) - [Clean-Label Protein Powders](https://www.trendhunter.com/trends/solein-1.md) - [Sunflower-Sourced Protein Powders](https://www.trendhunter.com/trends/sunflower-protein-isolate.md) - [Nutritious Bean-Based Snack Products](https://www.trendhunter.com/trends/tarwi-foods.md) - [Air-Based Protein Bites](https://www.trendhunter.com/trends/solein-protein-bites.md) - [Nutrient-Dense Fungi Protein Products](https://www.trendhunter.com/trends/fungi-protein.md)