# Collaborative Mustard-Flavored Candies French's and Skittles Create an Ambiguous Yellow Skittle By Amy Duong | Published 2023-07-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/yellow-skittle References: [designtaxi](https://designtaxi.com/news/424359/Mustard-Skittles-Are-Now-A-Thing-If-A-Snack-With-A-Kick-Is-What-You-Crave/) & [news.mccormick](https://news.mccormick.com/2023-07-25-Frenchs-R-Announces-Limited-Edition-Mustard-SKITTLES-R?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  As the ambiguous [yellow skittle](https://www.trendhunter.com/trends/skittles-citrus) makes an appearance, condiment brand French's would not be the first to work together with the candy brand as there have been interesting flavors in the past including the [ketchup cotton candy flavor](https://www.trendhunter.com/trends/colonels-favorite-jellybeans). The newest flavor is mustard to celebrate [National Mustard Day](https://www.trendhunter.com/trends/spicy-yellow-mustard) coming up on August 5th. The duo captures the flavors of the condiment packed into the small candy. To celebrate this, French's is going on a campaign road trip along the east coast to hand out the new invention. It will be stopping at Atlanta, Washington DC, and New York City in the upcoming week. Additionally, fans can also enter the online raffle where 700 bags will be available. Image Credit: McCormick ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 13% | Activity: 3% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Food Products:** French's and Skittles partner to create mustard-flavored candies, following a trend of unique and unexpected collaborations in the food industry. - **Novelty Flavors:** French's and Skittles introduce mustard-flavored candies, tapping into the trend of unconventional tastes in the confectionery market. - **Brand Activations:** French's launches a campaign road trip and online raffle to promote their collaboration with Skittles through interactive experiences and giveaways. ### Sectors Adopting This - **Condiments:** French's innovative collaboration with Skittles to create mustard-flavored candies opens up opportunities for the condiment industry to expand into new product categories. - **Confectionery:** The introduction of mustard-flavored candies by French's and Skittles showcases the potential for unique flavors to disrupt the confectionery industry and attract new consumer segments. - **Marketing and Advertising:** French's brand activation campaign, featuring a road trip and online raffle, presents opportunities for marketing and advertising agencies to create engaging promotional campaigns for brands through interactive experiences and online initiatives. ## Related on Trend Hunter - [Mustard-Flavored Candies](https://www.trendhunter.com/trends/limitededition-skittles.md) - [Savory Mustard Donuts](https://www.trendhunter.com/trends/mustard-donuts.md) - [Ketchup-Flavored Candy Floss](https://www.trendhunter.com/trends/ketchup-cotton-candy.md) - [Sour Two-in-One Condiments](https://www.trendhunter.com/trends/dill-pickle-mustard-spread.md) - [Ketchup-Flavored Ice Pops](https://www.trendhunter.com/trends/frenchsicle.md) - [Spicy Fruit Candies](https://www.trendhunter.com/trends/gummies-fuego.md) - [Sweet Heat Mustard Collaborations](https://www.trendhunter.com/trends/maille-hot-honey-dijon.md) - [Tangy Crunchy Mustards](https://www.trendhunter.com/trends/silver-spring-foods-dill-pickle-mustard.md) - [Food-Themed Candy Products](https://www.trendhunter.com/trends/kraft-heinz-gummy-snack-pack.md)